# Minimalist Americana Truck Designs This Ford Bronco Concept by Haoyue Jia Has a Metallic Finish By Michael Hemsworth | Published 2022-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-bronco-concept References: [yankodesign](https://www.yankodesign.com/2022/01/14/ford-broncos-minimal-redesign-is-perfect-for-people-who-are-dealing-with-cybertruck-fomo/?utm_source=rss&utm_medium=rss&utm_campaign=ford-broncos-minimal-redesign-is-perfect-for-people-who-are-dealing-with-cybertruck-fomo) & [behance.net](https://www.behance.net/gallery/119653401/2021-Ford-Bronco-HEADSPACE-Pick-Up)  This Ford [Bronco](https://www.trendhunter.com/trends/2024-ford-bronco-sport-free-wheeling-edition) concept has been designed by Haoyue Jia as a rendering of what could be done in the near future to continue updating the revived American SUV model and keep it suited for modern consumer aesthetic preferences. The vehicle appears to draw design inspiration from the upcoming [Tesla](https://www.trendhunter.com/trends/pickup-electric-vehicle) [Cybertruck](https://www.trendhunter.com/trends/jeep-pickup-concept), but maintains a far softer aesthetic thanks to more rounded edges that make it slightly less aggressive. The vehicle features an electric powertrain and boasts a car roof that pops up to reveal space for a tent when camping on the weekend. The Ford Bronco concept is imagined in a variety of metallic color options that help to further soften its appearance and make it relevant for a wider segment of drivers. Image Credit: Haoyue Jia ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Minimalist Automotive Design:** There is an opportunity for companies to innovate in minimalism and simplicity in order to differentiate their vehicles from traditional automotive designs. - **Electric Suvs:** There is a growing market for electric SUVs, especially in the adventure-seeker segment who prioritize off-roading capabilities and environmental impact. - **Innovative Camping Features:** Incorporating unique camping features, like a pop-up roof, into automotive designs is an opportunity for companies to target the adventurous and outdoorsy segment of consumers. ### Who This Affects Most - **Automotive Industry:** Automakers can consider incorporating minimalist designs in their vehicles, while also focusing on the electric SUV market and innovating with unique camping features. - **Recreational Vehicle Industry:** Companies in the RV industry can take inspiration from the innovative camping features of the Ford Bronco concept and incorporate them into their own designs, specifically targeting the adventure-seeking consumer segment. - **Outdoor Gear and Apparel Industry:** The automotive trend of interior camping features creates an opportunity for outdoor gear and apparel companies to design specialized products for this unique use case in the SUV market. ## Related on Trend Hunter - [Miniaturized Americana SUVs](https://www.trendhunter.com/trends/ford-mini-bronco.md) - [Rugged Low-Poly Vehicle Designs](https://www.trendhunter.com/trends/jeep-pickup-concept.md) - [Sporty 60s-Style SUVs](https://www.trendhunter.com/trends/ford-bronco-sport-heritage-edition.md) - [Sunset-Inspired SUV Models](https://www.trendhunter.com/trends/2024-ford-bronco-sport-free-wheeling-edition.md) - [Electric American SUV Models](https://www.trendhunter.com/trends/ford-bronco.md) - [Custom Off-Road Track SUVs](https://www.trendhunter.com/trends/ford-bronco-quadtrack-concept.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Retro-Inspired Free Wheeling Cars](https://www.trendhunter.com/trends/bronco-sport-free-wheeling.md) - [Curvaceous EV Pickup Trucks](https://www.trendhunter.com/trends/pickup-electric-vehicle.md)