# Immersive Automotive Sound Systems Ford and HARMAN's B&O PLAY System will Be in all Ford Vehicles By Joey Haar | Published 2017-02-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-and-harman References: [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2016/09/12/ford--harman-to-revolutionize-in-vehicle-audio-experiences-world.html) For many looking to purchase their next vehicle, an excellent sound system is a necessity, so audiophilic consumers should see the partnership between [Ford](https://www.trendhunter.com/trends/2025-ford-explorer) and [HARMAN](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality) as a fortuitous one. The historic automotive manufacturer and audio company have teamed up to implement B&O PLAY in all Ford vehicles worldwide. Ever since the dawn of the car radio, audio and automobiles have been intertwined. Indeed, while sound in home theater systems can vary depending on the space (no matter the quality of the speakers,) many audiophiles prefer vehicles for sound, because the sound designers were able to tailor it to a predefined and fixed space. As such, introducing B&O PLAY into [Fords](https://www.trendhunter.com/trends/morgan-plus-4) represents an opportunity to provide drivers and passengers alike with precisely tailored and calibrated audio. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Automotive Sound Systems:** Disruptive innovation opportunity: Develop advanced audio technologies and systems for a more immersive in-car audio experience. - **Partnerships Between Automakers and Audio Companies:** Disruptive innovation opportunity: Collaborate with audio companies to integrate high-quality sound systems into vehicles and enhance the driving experience. - **Tailored and Calibrated Audio in Vehicles:** Disruptive innovation opportunity: Create customizable audio solutions for vehicles that deliver an optimized audio experience based on the unique characteristics of the car's interior. ### Sectors Adopting This - **Automotive Industry:** Disruptive innovation opportunity: Embrace partnerships with audio companies to differentiate vehicles and offer enhanced audio features as a selling point. - **Audio Technology Industry:** Disruptive innovation opportunity: Develop cutting-edge audio technologies specifically designed for automotive applications, catering to the growing demand for high-quality in-car sound systems. - **Consumer Electronics Industry:** Disruptive innovation opportunity: Explore integration of audio technology into other consumer products, leveraging advancements made for immersive automotive sound systems. ## Related on Trend Hunter - [Red-Hued Automotive Audio Solutions](https://www.trendhunter.com/trends/bang-olufsen-x-ferrari-collection.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Audio Brand City Cars](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition.md) - [Cinema-Grade Sound Systems](https://www.trendhunter.com/trends/beosound-theatre.md) - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md) - [Android-Powered Infotainment Systems](https://www.trendhunter.com/trends/2025-ford-explorer.md) - [Collaborative Premium Audio Capsules](https://www.trendhunter.com/trends/ferrari-and-bang-olufsen.md) - [Luxe Limited-Edition Audio Systems](https://www.trendhunter.com/trends/beosystem-7223.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md)