# Blurry Distracted Driving Ads These Ford Ads Demonstrate Why Motorists Shouldn't "Emoji and Drive" By Cadhla Gray | Published 2015-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ford-ads References: [adeevee](http://www.adeevee.com/2015/10/ford-dont-emoji-and-drive-print/) & [thebluehive](http://thebluehive.com/) These [Ford](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford) ads use pixelated prints to demonstrate why texting and driving is so dangerous. The campaign's tagline is "Don't Emoji and Drive," using a humorous slogan to get a real message across. Each pixel of the Ford ads is made of a different small emoji, while the large pointillism-like images make up an undefined picture of a pedestrian crossing the street. The ads feature an elderly woman, a young jogger and a parent riding their bike with a child on the back. Each person demonstrates a different demographic that is generally more at risk while crossing the street. The blurry ads are a metaphor for the unclear vision motorists have of the road while they are texting, or "emojing," and driving. The clever campaign is designed by '[Blue Hive](https://www.trendhunter.com/trends/squishmallows-fragrance),' which handles all of Ford's marketing around the world. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pixelated Advertising:** Disruptive innovation opportunity: Explore using pixelated images in advertising to grab attention and convey a message effectively. - **Humorous Slogans:** Disruptive innovation opportunity: Utilize humorous slogans in advertising campaigns to create an emotional connection with the audience and deliver important messages. - **Demographic Targeting:** Disruptive innovation opportunity: Implement targeted advertising to specific demographics, highlighting the risks associated with distracted driving. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Develop innovative technologies or features in vehicles that discourage distracted driving, ensuring driver safety. - **Advertising:** Disruptive innovation opportunity: Explore new approaches to advertising that effectively capture attention, convey important messages, and create emotional connections. - **Marketing:** Disruptive innovation opportunity: Develop creative marketing strategies that target specific demographics and effectively communicate the risks of distracted driving. ## Related on Trend Hunter - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)