# Playable Force Touch Ads mNectar Lets Mobile Game Developers Promote with Interactive Campaigns By Meghan Young | Published 2016-04-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/force-touch-ads References: [techcrunch](http://techcrunch.com/2016/04/22/mnectar-introduces-force-touch-to-its-playable-ads/) & [vimeo](https://vimeo.com/user26855929) One of the easiest ways to hook a person into a product is allowing them to trial it and that's exactly what these force touch ads do. Created by mNectar, they specifically target [mobile game developers](https://www.trendhunter.com/trends/appstorys). They are able to design force touch ads of the games they are promoting so people can play them before purchasing the app. This is a natural extension of the [3D touch capabilities](https://www.trendhunter.com/trends/hapticlabs) afforded recently by smartphone technology. Although force touch ads haven't been fully embraced by the industry just yet, it only makes sense that it will soon be. By creating the infrastructure for force touch ads, mNectar makes it easy for developers to embrace the [interactive mobile advertising](https://www.trendhunter.com/trends/equativ-shoppable-ads). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Force Touch Advertising:** Mobile game developers can utilize force touch advertising to increase user engagement and trial rate. - **Interactive Mobile Advertising:** mNectar's force touch ads represent a growing trend of interactive mobile advertising experiences for consumers. - **Pre-purchase Game Trials:** Playable force touch ads offer consumers the opportunity to trial a game before purchasing, a trend that could extend to other industries. ### Where This Applies - **Mobile Gaming:** Force touch ads offer a new way for mobile gaming developers to promote their games and stand out in a saturated market. - **Mobile Advertising:** mNectar's force touch ads represent a new and innovative approach to mobile advertising that could revolutionize the industry. - **E-commerce:** The trend of pre-purchase trials could extend to the e-commerce industry as a way to test and experience products before buying. ## Related on Trend Hunter - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [In-Game Billboard Advertising](https://www.trendhunter.com/trends/gameloft-for-brands.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Subtle Marketing Pop-Ups](https://www.trendhunter.com/trends/fomo-nudge.md) - [Premium Mobile Advertising Applications](https://www.trendhunter.com/trends/discord-video-quests.md) - [In-Game Advertising Services](https://www.trendhunter.com/trends/stackadapt.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md)