# Family-Safe Natural Bleaches 'Force of Nature' Turns Salt, Water and Vinegar into a Cleaner By Joey Haar | Published 2017-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/force-of-nature References: [bizjournals](http://www.bizjournals.com/boston/blog/startups/2016/03/exclusive-gillette-execs-launch-cleaning-product.html) & [forceofnatureclean](https://www.forceofnatureclean.com/the-science-page-3/) 'Force of Nature' is a new cleaning system that makes use of common, natural ingredients, giving people complete control over the products and chemicals (or lack thereof) that they use when keeping their home clean. The system turns water, salt, and vinegar into a powerful [all-purpose cleaner and deodorizer](https://www.trendhunter.com/trends/air-logic) that is both [child- and pet-safe](https://www.trendhunter.com/trends/wondercide-rescue). Force of Nature consists of an atomizing spray top, a cartridge, and an electrolyzer. To use the system, consumers just fill the cartridge with the designated volumes of water, salt, and white vinegar and place it in the electrolyzer. That device charges the fluid with electricity, creating two natural and [non-toxic cleaning ingredients](https://www.trendhunter.com/trends/ruggedred) as it does so. The end result is a safe cleaner that tackles soap scum, grease, odors, and glass. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Natural Cleaning Solutions:** Opportunity to disrupt the cleaning industry by providing effective and eco-friendly alternatives to traditional chemical cleaners. - **Customizable Cleaning Products:** Meeting consumer demand for personalized cleaning solutions by allowing them to mix and create their own cleaning formulas. - **Safety-focused Cleaning Tools:** Addressing the need for child- and pet-safe cleaning products by developing innovative tools and systems. ### Who This Affects Most - **Cleaning Products:** Exploring opportunities to develop and market natural, non-toxic cleaning products that prioritize safety and effectiveness. - **Home Appliance:** Creating user-friendly appliances that enable consumers to create customized cleaning solutions at home. - **Eco-friendly Packaging:** Developing sustainable packaging solutions for natural cleaning products to reduce waste and promote environmental consciousness. ## Related on Trend Hunter - [All-Purpose Home Cleaning Kits](https://www.trendhunter.com/trends/mix-it-yourself-cleaning.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [ACV-Powered Household Cleaners](https://www.trendhunter.com/trends/sunny-valley-orchard.md) - [Gentle Family-Safe Disinfectants](https://www.trendhunter.com/trends/puracy-1.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Tablet-Based Cleaning Kits](https://www.trendhunter.com/trends/nature-lake.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md)