# Custom Intergalactic Sneakers These Shoes are Personalized by Star Wars: The Force Awakens Images By Charlotte Joyce Kidd | Published 2015-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/force-awakens-images References: [hypebeast](http://hypebeast.com/2015/9/mi-adidas-zx-flux-star-wars-the-force-awakens) & [adidas](http://www.adidas.com/us/star_wars-customizable) As part of Force Friday, Adidas and Lucasfilms released this line of [Superstar and ZX Flux sneakers](https://www.trendhunter.com/trends/la-adidas-superstar-ii) that can be personalized with a range of Star Wars: The Force Awakens images. On the Star Wars section of the Mi Adidas site, sneaker lovers can choose from a large selection of sneakers to personalize, including several unique metallic versions of classic Adidas styles. After choosing a shoe style, there is the option to customize the shoe with a variety of The Force Awakens images. The images actually reveal never-before-seen scenes, characters and props from the latest installment of the [Star Wars franchise](https://www.trendhunter.com/trends/star-wars-collection-2), with a new set of graphics due to be released monthly until the opening of Star Wars: The Force Awakens. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Personalized Sneakers:** The customization trend in sneakers offers opportunities for brands to engage with customers on a personal level and create unique, limited edition products. - **Branded Collaborations:** Collaborations between popular brands and entertainment franchises provide opportunities to tap into loyal fan bases and create exclusive, collectible items. - **Digital Customization:** Integrating digital technology into the customization process allows for more options and personalized experiences, attracting tech-savvy consumers. ### Industries Being Reshaped - **Footwear:** The footwear industry can leverage the personalized sneaker trend to enhance customer engagement and increase sales. - **Entertainment:** The entertainment industry can explore branded collaborations with fashion brands to extend their reach and create additional revenue streams for popular franchises. - **Technology:** The integration of digital customization tools within the footwear industry presents opportunities for tech companies to provide innovative solutions and enhance the customer experience. ## Related on Trend Hunter - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md)