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# Scale-Covered Shoes
Nike's Air Force 1 Low Godzilla's Pay Homage to a Half Century-Old Legend

By Brandon Bastaldo | Published 2013-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/force-1-low-godzilla
References: [sneakernews](http://sneakernews.com/2013/03/22/nike-air-force-1-low-godzilla/)

When most of us think of Godzilla, we get glimpses of a giant, irate and radioactive lizard wreaking havoc in busy city streets while citizens scream and cower, but [Nike's](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) crisp [Air Force 1](https://www.trendhunter.com/trends/air-force-1-low-6) Low Godzilla shoes will soon be replacing this Japanese monster icon's fiery green imagery with this rad pair of shoes' cool blue and nicely textured materials.

While still considered an unofficial series, this latest addition to Nike's Godzilla set sees these Air Force 1 Low Godzilla shoes bringing together two tones and two types of fabric in order to closely resemble this monstrous creature.

The Air Force 1 low Godzilla's also feature large, noticeable blue stitching that film lovers, fashionistas and shoe collectors will undoubtedly appreciate once they take note of the sleek street style and authentic Godzilla appreciation that these shoes promote.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 54% | Activity: 73% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Japanese Monster-inspired Shoes:** Nike's Air Force 1 Low Godzilla shoes showcase the disruptive innovation opportunity of combining pop culture and fashion.
- **Texture-mixed Sneakers:** The combination of two types of fabric in the Air Force 1 Low Godzilla shoes represents a disruptive innovation opportunity in the footwear industry.
- **Movie-inspired Accessories:** The Air Force 1 Low Godzilla shoes demonstrate an innovative trend of creating products that are inspired by iconic characters in pop culture.

### Where This Applies

- **Footwear:** The texture-mixing technique used in the Air Force 1 Low Godzilla shoes could potentially disrupt the traditional materials used in footwear manufacturing.
- **Fashion Apparel:** Movie-inspired accessories such as the Air Force 1 Low Godzilla shoes could disrupt the fashion industry by tapping into fandom culture.
- **Entertainment Merchandise:** The Japanese monster-inspired design of the Air Force 1 Low Godzilla shoes presents an innovative opportunity for the entertainment merchandise industry to expand beyond traditional items like t-shirts and posters.

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