# Rugged Gentleman Editorials Forbes Spain's Arquitectura de Etiqueta Photoshoot is Debonaire By Jana Pijak | Published 2014-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forbes-spain References: [thefashionisto](http://www.thefashionisto.com/paraskevas-boubourakas-plays-smart-forbes-spain/) & [thefashionisto](http://www.thefashionisto.com) Beards are back in the "Arquitectura de Etiqueta" image series for [Forbes Spain](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner). Sight Management model Paraskevas Boubourakas stars in the debonair image series where he channels a classic gentleman with an interest in architecture. The rugged model shows off [full bearded grooming](https://www.trendhunter.com/trends/premium-grooming-brand) while sporting a wardrobe that is styled by Alvaro de Juan. Paraskevas wears the latest from Giorgio Armani, Dior Homme and Jimmy Choo in the image series that highlights [impeccably tailored suits](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), long coats and luxe leather goods. Forbes Spain's "Arquitectura de Etiqueta" editorial is captured by photographer Gorka Postigo's lens. The fashion story embodies a classically elegant air and reintroduces timeless menswear looks to a new generation of fashion lovers. Moreover, the editorial highlights the season's hottest grooming look, a full beard that is both masculine and distinguished. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 94% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Beard Resurgence:** There's an opportunity for innovative grooming products, including beard oil, beard shampoo, and beard balm, specifically for full beards. - **Classic Menswear Revival:** A chance for designers to innovate in recreating and modernizing timeless men's fashion pieces such as tailored suits and long coats. - **Architecture-inspired Fashion:** An opportunity exists to merge the worlds of architecture and fashion, creating pieces that combine design and functionality. ### Sectors Adopting This - **Men's Grooming:** Companies within the men's grooming industry can develop specialized products, specifically catered to those with full beards. - **Fashion Design:** Designers can create new collections inspired by classic men's fashion looks with a modern twist. - **Architecture and Design:** Fashion designers and architects can collaborate to create pieces that merge design and fashion. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)