# Supermodel Moguls Gisele Bundchen Takes the Cake on the Forbes List of Top-Earning Models By Tiana Reid | Published 2010-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forbes-list-of-top-earning-models References: [forbes](http://www.forbes.com/2010/05/12/top-earning-models-business-entertainment-models.html) & [forbes](http://www.forbes.com/) Even models were hit by the recession, but not the women who make up the [Forbes](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner) list of [Top-Earning Models](https://www.trendhunter.com/trends/modeloffduty-essentials). The fashion industry was less likely to take financial risks in finding fresh faces, so they stuck to the reliable gang of recession-proof good-lookers. All the obvious one-namers are on the list including Kate, Heidi and Gisele, and maybe some lesser-known names to the less fashion-obsessed, like [Adriana Lima](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty), Doutzen Kroes, Alessandra Ambrosio, Carolyn Murphy, Miranda Kerr, Daria Werbowy, Natalia Vodianova. It's Gisele Bündchen that takes the number one spot for making approximately $25 million in the last year. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Recession-proof Models:** Opportunity for the modeling industry to explore new ways to create financial stability during economic downturns. - **Reliable Gang of Models:** Chance for fashion brands to invest in long-term partnerships with trusted and established models for consistent profitability. - **Lesser-known Model Success:** Potential for emerging models to capitalize on their uniqueness and gain recognition and earnings beyond the mainstream names. ### Industries Being Reshaped - **Modeling Industry:** Disruptive innovation opportunities to adapt business models and financial strategies to withstand economic challenges. - **Fashion Brands:** Room for innovation in identifying and nurturing new talent while maintaining long-term profitability with established models. - **Emerging Models:** Opportunities for lesser-known models to leverage their unique qualities and carve a niche for themselves in the industry. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Supermodel-Hosted Retreats](https://www.trendhunter.com/trends/sacred-renewal.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md)