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# Female Business Magazines
Forbes Life Executive Woman

By Going Like Sixty | Published 2008-04-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/forbes-life-executive-women-commits-to-2009
References: [forbes](http://www.forbes.com/2007/10/08/woman-executive-lifestyle-forbeslife-cx_lm_1008flew_land.html)

[Forbes](https://www.trendhunter.com/trends/forbes) tried an experiment and it seems to be paying off. Forbes Life Executive Woman published once last year and their most recent issue announces a commitment to 4 issues in 2009. The target audience is [senior-level businesswomen](https://www.trendhunter.com/trends/her-workplace). As you can imagine the content takes a very sophisticated female view of business. The ads are all high end brands. Floiriane DeSaint Pierre the top headhunter for fashion designers is on the cover.

**Implications** - XX.

With this much [female power](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) being promoted by Forbes, women all over the world should truly be rejoicing. I know that I cannot wait to pick up a copy of the Forbes Life Executive Woman the next time it is released.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 37% | Activity: 75% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Increase in Female-centric Business Magazines:** The success of Forbes Life Executive Woman's experiment showcases the potential for more female-focused business publications.
- **Growing Demand for Sophisticated Business Content for Women:** Forbes Life Executive Woman's sophisticated approach to business content opens up opportunities for other magazines to cater to the senior-level businesswomen audience.
- **Expansion of High-end Brand Advertising in Female Business Magazines:** The presence of high-end brands in Forbes Life Executive Woman's ads suggests a growing trend of luxury brands targeting the female business market.

### Who This Affects Most

- **Publishing:** The success of Forbes Life Executive Woman's experiment highlights an opportunity for the publishing industry to launch more female-focused business magazines.
- **Marketing and Advertising:** The expansion of high-end brand advertising in female business magazines creates new marketing opportunities for luxury brands.
- **Fashion and Design:** With top fashion headhunters like Floiriane DeSaint Pierre featured in magazines like Forbes Life Executive Woman, there are innovative opportunities for the fashion and design industry to collaborate with female-focused publications.

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