# Pride-Celebrating Soda Kits SodaStream Created a Limited-Edition For the Love of Tomorrow Kit By Laura McQuarrie | Published 2020-06-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/for-the-love-of-tomorrow References: [newswire](https://www.newswire.ca/news-releases/during-covid-19-sodastream-bubbles-up-to-show-support-for-pride-with-limited-edition-for-the-love-of-tomorrow-bottles-860142328.html) & [SodaStream](http://www.SodaStream.ca) There's a special edition For the Love of Tomorrow kit that [SodaStream](https://www.trendhunter.com/trends/dante) created that boasts a colorful design and reusable items to support the [LGBTQ](https://www.trendhunter.com/trends/skittles-pride-packaging)+ community and the well-being of the planet. When Canadians purchase the limited-edition kit, they will be helping to support [Pflag Canada](https://www.trendhunter.com/trends/pflag-canada), Canada's only national organization offering peer-to-peer support to help with issues of sexual orientation, gender identity and gender expression. Additionally, the soda kit helps to minimize single-use plastic waste by offering colorful reusable alternatives. The For the Love of Tomorrow kit itself is made from recycled carton and inside of it, customers will find that there's a reusable bag, a reusable straw and a new 0.5L dishwasher-safe reusable bottle design. Image Credit: SodaStream Canada ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **LGBTQ+ Support:** Opportunities to create and market limited-edition products promoting LGBTQ+ support, with a portion of sales going towards relevant organizations - **Eco-friendly Alternatives:** Innovation in creating colorful reusable alternatives to minimize single-use plastic waste - **Social Responsibility Campaigns:** Creation of special edition kits that promote social responsibility issues and donate to organizations while offering reusable alternatives ### Where This Applies - **Beverage Industry:** Opportunities for soda and other beverage companies to create limited-edition kits promoting social causes and reusable alternatives - **Retail Industry:** Expansion of merchandise options to include limited-edition kits that promote social causes and donate to organizations while offering eco-friendly alternatives - **Non-profit Industry:** Partnerships with businesses to create special edition kits promoting relevant social causes and offering reusable alternatives while raising funds for their organizations ## Related on Trend Hunter - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Hydration-Focused Pride Partnerships](https://www.trendhunter.com/trends/pride-partnerships.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Prideful Cider Retail Kits](https://www.trendhunter.com/trends/strongbow-pride-kits.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Carbonated Home Cocktail Kits](https://www.trendhunter.com/trends/dante.md)