# Authenticity-Focused Coffee Campaigns La Colombe Coffee Roasters Reveal First Advertisement By Kanesa D | Published 2022-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/for-the-love-of-real References: [bevnet](https://www.bevnet.com/news/2022/la-colombe-coffee-roasters-launches-first-national-advertising-campaign-for-the-love-of-real) & [lacolombe](https://www.lacolombe.com/)  La Colombe Coffee Roasters has launched its first [advertising campaign](https://www.trendhunter.com/trends/taste-our-world) dubbed ‘For the Love of Real.’ The campaign focuses on the company’s [ready-to-drink 'Cold Brew'](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew) products and aims to highlight the brand’s commitment to providing consumers with [naturally flavored](https://www.trendhunter.com/trends/break-from-artificial) and impactful coffee. The campaign features six cast members and a voice-over that shares La Colombe’s mission and authenticity. The brand hopes to spark curiosity in the minds of coffee drinkers in America, showcasing the ‘real’ way the brand crafts its coffee. The campaign spotlights the slogan ‘For the Love of Real’ to showcase La Colombe Coffee Roaster’s dedication to using “real” ingredients, providing “real” taste, and paying homage to its “real” roots. "We pride ourselves on leaning into the craft of making coffee and doing everything from sourcing to roasting to cold brewing. Having all of our folks featured in the spot and shooting it at our flagship cafe illustrates what matters most to us perfectly," said Kathryn O'Connor, SVP of Brand, Marketing, and eComm for La Colombe. Image Credit: La Colombe Coffee ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Authenticity-focused Marketing:** Opportunity to highlight a brand’s commitment to providing consumers with ‘real’ products as a point of differentiation in a crowded marketplace. - **Ready-to-drink Products:** Potential to tap into the growing market of convenience-driven consumers who are seeking grab-and-go options. - **Naturally Flavored Products:** Opportunity to target health-conscious consumers who are looking for products with fewer artificial ingredients. ### Industries Being Reshaped - **Coffee and Tea:** Brands can differentiate themselves by highlighting the authenticity and natural ingredients of their products. - **Beverage:** Brands can take advantage of the growing market of consumers who prioritize convenience and natural ingredients in their beverage choices. - **Marketing and Advertising:** Opportunity to create campaigns that focus on a brand’s commitment to authenticity and natural ingredients as a way to connect with consumers. ## Related on Trend Hunter - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Romantic Ready-to-Drink Lattes](https://www.trendhunter.com/trends/draft-latte-strawberry-mocha.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md)