# Pretzel-Themed Clothing Lines The Auntie Anne's 'For the Love of Pretzels' Collection is Hip By Michael Hemsworth | Published 2018-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/for-the-love-of-pretzels References: [chewboom](https://www.chewboom.com/2018/04/23/auntie-annes-unveils-new-clothing-and-accessories-collection/) & [auntieannes.threadless](https://auntieannes.threadless.com/) The [Auntie Anne's](https://www.trendhunter.com/trends/shock-top-and-auntie-annes) 'For the Love of Pretzels' Collection has been unveiled by the brand just in time for National [Pretzel](https://www.trendhunter.com/trends/pretzel-parfumerie) Day that's set to take place on April 26 and offers consumers an unorthodox way to flaunt their pretzel prowess. The collection of [fashion accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product) includes products for men, women and children, and are all centered on the theme of pretzels. This includes shoes, accessories and much more that have all been created by established designers for consumers to pick up for a limited time only while supplies last. The products will help support Alex's Lemonade Stand Foundation (ALSF) by donating a portion of the proceeds to the initiative for each purchase that's made. Image Credit: Auntie Anne's ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Food-themed Clothing Lines:** Creating fashion collections centered around food themes for consumers to identify with. - **Charitable Fashion Collaborations:** Connecting with established designers and fashion offerings to benefit charity initiatives. - **Limited Time Offerings for Pop Culture Celebrations:** Developing products and accessories to commemorate pop culture dates and holidays. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can collaborate with fashion designers to create a unique and memorable customer experience. - **Fashion:** Fashion industry can benefit from charitable collaborations with brands to create limited-time collections that are tied to a good cause. - **Event Planning:** Event planners can offer clients theme-based collections to offer during celebrations and special events to help create a personalized experience. ## Related on Trend Hunter - [Pretzel Perfume Events](https://www.trendhunter.com/trends/pretzel-parfumerie.md) - [Pretzel Beer Partnerships](https://www.trendhunter.com/trends/shock-top-and-auntie-annes.md) - [Halloween Pretzel Buckets](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets.md) - [Sweetly Finished Pretzel Bites](https://www.trendhunter.com/trends/confetti-pretzel-nuggets.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Pretzel Perk Cards](https://www.trendhunter.com/trends/auntie-annes-golden-brown-card.md) - [Co-Branded Oktoberfest-Style Lagers](https://www.trendhunter.com/trends/oktoberfeststyle-lager.md) - [Sensorial Pretzel Snack Experiences](https://www.trendhunter.com/trends/the-flavor-blast-challenge.md) - [2000s Rom-Com-Inspired QSR Capsules](https://www.trendhunter.com/trends/y2kinspired-holiday-merch.md)