# Pursuant Retail Placards This Effective For Rent Sign Follows People as they Walk Past By Gil Cohen | Published 2013-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/for-rent-sign References: [popupcity.net](http://popupcity.net/marketing/interactive-window-installation-helps-advertise-retail-space) & [niklasroy](http://www.niklasroy.com/articles/162/a-louer-for-rent) With so many storefronts sporting it, it is easy to walk past a For Rent sign without even noticing it. Desiring to address this challenge and make you look, Niklas Roy installed a predatory version of the sign that instantly grabs people's attention. As a pedestrian walks by, typically ignoring the bright red retail sign, it starts to follow them along the storefront window. This unusual behavior for a generally inanimate object serves to pique people's curiosity and make them do a double-take. Proving that interactive displays are more effective, the video demonstrates how people find the storefront much more interesting, even though there is nothing on display. Using computer-based software, cameras sensed when someone walked passed and the For Rent sign followed suite, becoming much more noticeable than before. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Retail Signage:** Creating signage that reacts to movement and engages with potential customers could be an innovative way to draw attention and improve sales. - **Sensor-based Marketing:** Using sensors to track and trigger marketing messages or interactive displays based on customer behavior could revolutionize traditional advertising methods. - **Predatory Advertising:** Incorporating unexpected movements or behaviors into advertising campaigns could help businesses stand out and leave a lasting impression on potential customers. ### Who This Affects Most - **Retail:** By leveraging interactive signage and sensor-based marketing, retailers could improve foot traffic and sales while also enhancing the overall shopping experience for customers. - **Advertising:** Predatory advertising tactics may disrupt traditional marketing methods by providing unique and attention-grabbing strategies for brands to connect with consumers. - **Technology:** Developing innovative software and hardware solutions that enable interactive displays and sensor-based marketing could create new opportunities in the technology industry. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)