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# Slimming Pin-Up Swimwear
For Luna's Vintage-Styled Suits Camouflage Figure Flaws

By Marissa Brassfield | Published 2009-06-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/for-luna-swimwear
References: [the-lingerie-post](http://www.the-lingerie-post.com/2009/06/for-luna-la-magias-new-swimwear-site/) & [forluna](http://www.forluna.co.uk/4-black-retro-swim-dress)

I'm obsessed with this [vintage-styled pin-up swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3) from For Luna. With feminine skirts, high waists and [full-coverage bottoms](https://www.trendhunter.com/trends/body-by-miraclesuit), For Luna's swimwear flaunts your curves and disguises figure flaws you'd rather keep under wraps.

Best of all, For Luna's swimwear is chic, not frumpy--poolside fashion you'll be proud to flaunt. This UK-based brand is an offshoot of La Magia. Check out some other [retro swimsuit collections](https://www.trendhunter.com/trends/reformations-second-swim-drop) below.

**Implications** - Women are more body conscious than ever before. This is the direct result of media of all kinds creating a standard of beauty that women feel they need to live up to. Products that make women less ashamed of their bodies will find success.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 83% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What's Driving This Trend

- **Vintage-styled Swimwear:** There is an opportunity to create more vintage-styled swimsuits that are flattering to various body types while still looking fashionable.
- **Body Positive Swimwear:** There is an opportunity to create more swimwear that promotes body positivity and helps women feel confident in their own skin.
- **Full-coverage Swimwear:** There is an opportunity to create more full-coverage swimwear that appeals to women who want to cover certain areas of their bodies while still being stylish.

### Who This Affects Most

- **Fashion:** Fashion companies can create innovative and fashionable swimwear that appeals to women of all body types and promotes body positivity.
- **Retail:** Retail companies can create marketing campaigns that highlight body positive swimwear and promote self-confidence in women.
- **Media:** Media companies can create content that promotes body positivity and highlights the importance of embracing all body types, including in swimwear.

## Related on Trend Hunter

- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
- [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md)
- [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)
- [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md)
