# Carefree 70s-Inspired Catalogs The For Love & Lemons Spring 2013 Lookbook Stars Ashley Smith By Meghan Young | Published 2013-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/for-love-lemons-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/ashley-smith-fronts-for-love-lemons-spring-2013-campaign/) & [forloveandlemons](http://www.forloveandlemons.com/) Model Ashley Smith roams around her home and neighborhood restlessly in the For Love & Lemons Spring 2013 lookbook. As though it were a lazy Sunday afternoon, she whiles away the time in cute 70s-inspired clothing. Complete with a boho edge thanks to the flowing lines, floral prints and overall carefree aesthetic, the fashion fits the mood perfectly. The For Love & Lemons Spring 2013 lookbook was shot by photographer Zoey Grossman. The Los Angeles label tapped Ashley Glorioso to style the blonde beauty. The effortless outfits, which were specifically designed by Gillian Mahin and Laura Hall, bring to mind youthful femininity that Smith matches beautifully. The lightweight dresses and pastel hues were finished with tousled locks by hairstylist Ashley Rose and makeup by Samuel Paul. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **70s-inspired Fashion:** Opportunity for designers to create modern interpretations of 70s-inspired clothing with a carefree, boho edge. - **Effortless Lookbooks:** Potential for brands to produce lookbooks that capture the relaxed and carefree aesthetic of lazy Sunday afternoons. - **Youthful Femininity:** Market for fashion brands to cater to a youthful and feminine audience with lightweight dresses and pastel hues. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity in the fashion design industry to create modern interpretations of 70s-inspired clothing with a carefree, boho edge. - **Photography:** Opportunity for photographers to specialize in producing lookbooks that capture the relaxed and carefree aesthetic of lazy Sunday afternoons. - **Beauty and Cosmetics:** Market for beauty brands to provide hairstyles and makeup styles that complement the youthful femininity of lightweight dresses and pastel hues. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)