# Modernized '50s Lookbooks The For Love & Lemons Pre-Fall 2013 Catalog Stars Daria Pleggenkuhle By Meghan Young | Published 2013-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/for-love-lemons-prefall-2013 References: [fashiongonerogue](http://fashiongonerogue.com/for-love-lemons-taps-daria-pleggenkuhle-for-pre-fall-2013-lookbook/) & [forloveandlemons](http://www.forloveandlemons.com/) The For Love & Lemons Pre-Fall 2013 lookbook might take place in a quintessential '50s diner, but the retro setting doesn't necessarily extend to the fashion being showcased. While elements are there in the form of an [a-line mini skirt](https://www.trendhunter.com/trends/back-to-drama-school) and lacy fabric, overall the outfits are completely [contemporary](https://www.trendhunter.com/trends/contemporary-femininity). [Femininely edgy](https://www.trendhunter.com/trends/songs-of-siren), the stylist managed to straddle the line between youthful and tough as though depicting the female version of James Dean. Lensed by photographer Zoey Grossman, the For Love & Lemons Pre-Fall 2013 lookbook was inspired by the cult classic film 'Cry-Baby,' starring Johnny Dep. As Fashion Gone Rogue aptly puts it, "By day, Daria is a preppy dream in demure white and pastel hues. But by night, her rebellious side comes out with electric hues and dark, skin-baring silhouettes." ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modernized '50s Lookbooks:** Opportunity for creating retro-inspired fashion collections with a contemporary twist. - **Feminine Edgy Styling:** Opportunity for developing fashion lines that combine femininity and toughness. - **Cult Classic Film Inspiration:** Opportunity for incorporating elements from iconic films into fashion design. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion retailers to curate collections that blend retro and modern styles. - **Photography:** Opportunity for photographers to create visually striking lookbooks inspired by film aesthetics. - **Film and Entertainment:** Opportunity for film and entertainment industry to collaborate with fashion brands for cross-promotional projects. ## Related on Trend Hunter - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md)