# Vampiric Goth Lookbooks The For Love & Lemons Fall 2013 Catalog Stars a Dark Anna Selezneva By Meghan Young | Published 2013-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/for-love-lemons-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/anna-selezneva-gets-gothic-in-for-love-lemons-fall-2013-lookbook/) & [forloveandlemons](http://www.forloveandlemons.com/) The For Love & Lemons Fall 2013 lookbook is embracing the dark element of the autumn season. People will probably think of Halloween when the peruse the images. With a decidedly [vampiric and gothic theme](https://www.trendhunter.com/trends/colourpop-x-twilight), it is hard not to. Of course, these themes suit the fashion perfectly. Full of velvet, chokers and a [moody palette](https://www.trendhunter.com/trends/the-october-collection), the looks appear to have been created with one target demographic in mind. Starring model Anna Selezneva, the For Love & Lemons Fall 2013 ad campaign is appropriately titled '[Interview With a Vampire](https://www.trendhunter.com/trends/heretic-parfum-nosferatu).' Shot on location in an eerie estate, the Russian beauty travels from inside to outside in sexy skin-revealing numbers. Interspersed between the all-black ensembles are some floral-prints and bohemian-inspired silhouettes that show off the lighter side of fall. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gothic Fashion:** Opportunities for fashion brands to incorporate dark and moody palettes, velvet, chokers, and gothic themes into their collections. - **Halloween-inspired Collections:** Opportunities for fashion brands to create Halloween-inspired collections that cater to the holiday season. - **Bohemian-inspired Silhouettes:** Opportunities for fashion brands to create looks that combine the dark and moody aesthetic with the lighter side of fall. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can incorporate elements of gothic and Halloween-inspired themes into their collections to appeal to young and trendy consumers. - **Retail Industry:** Retailers can capitalize on the popularity of the gothic and Halloween-inspired aesthetics by creating dedicated marketing campaigns and visual merchandising displays. - **Beauty Industry:** Opportunities for beauty brands to create Halloween-inspired makeup collections that cater to the holiday season and the dark, gothic aesthetic. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md)