# Recycled Shirt Subscriptions 'For Days' Has Customers to Return Ripped Shirts to Get New Ones By Justin Lam | Published 2018-06-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/for-days References: [fastcompany](https://www.fastcompany.com/40579980/if-you-stain-this-shirt-you-can-have-it-recycled-into-a-new-one?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [fordays](https://fordays.com/) Fashion is quickly becoming a disposable-focused industry but a new brand called For Days is hoping to change this with its new t-shirt subscription model. Stains, rips and tears often lead wearers to dispose of a piece of clothing, but For Days is encouraging customers to simply return the shirt to them and get a new one. The start-up will then recycle the old shirt to produce future products and ship those out to more buyers. In this regard, For Days has essentially developed a circular economy in which future products are produced from the remains of past products. The shirts themselves are comprised of cotton—both 100% organic and the remains of recycled shirts. For Days currently offers three levels to its subscription model, ranging from $12 a month to $36 a month. The varying levels will not affect the quality of shirts or service, but will simply focus on the number of shirts a customer receives each month. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Circular Economy Fashion:** For Days' t-shirt subscription model demonstrates a promising disruptive innovation opportunity for circular economy in the fashion industry, encouraging customers to return old shirts to be recycled and produce future products - **Recycling Subscription Models:** The recycling subscription model introduced by For Days is a promising disruptive innovation opportunity for the subscription industry, where subscription services shift their focus to recycling and reusing products - **Sustainable Textile Development:** For Days' use of both organic and recycled cotton in their t-shirt subscription model presents a promising disruptive innovation opportunity for the textile industry to shift towards more sustainable materials ### Sectors Adopting This - **Fashion Industry:** For Days' t-shirt subscription model presents a potential disruptive innovation opportunity for the fashion industry to adopt a circular economy model and encourage sustainable clothing production - **Subscription Industry:** For Days' recycling subscription model presents a potentially disruptive innovation opportunity for subscription services to shift their focus towards sustainability and create products from recycled materials - **Textile Industry:** For Days' use of both organic and recycled cotton in their t-shirt subscription model presents a potentially disruptive innovation opportunity for the textile industry to shift towards more eco-friendly and sustainable materials ## Related on Trend Hunter - [Turkish Cotton Towel Subscriptions](https://www.trendhunter.com/trends/plush-ritual.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Clothing Repair Hubs](https://www.trendhunter.com/trends/clothing-repair-service.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md)