# Instructive Coffee Illustrations The For Better Coffee Project Teaches You To Make a Better Cup By Alyson Wyers | Published 2014-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/for-better-coffee References: [designtaxi](http://designtaxi.com/news/370846/Fun-Interactive-Illustrations-Show-The-Steps-Of-Making-A-Good-Cup-Of-Coffee/) & [itsnicethat](http://www.itsnicethat.com/articles/craig-and-karl-2) Bad coffee is enough to ruin anyone's morning, especially if you already woke up on the wrong side of the bed -- but luckily Craig and Karl are here to help with For Better Coffee. The illustrators from Agent Pekka recently launched a web project with [fun and interactive illustrations](https://www.trendhunter.com/trends/andrew-rae) that walk you through the steps of [making a good cup of coffee](https://www.trendhunter.com/trends/webrew). forbetter.coffee helps people around the world make a more aromatic and flavorful cup of joe with five key rules. Using their experience at the illustration agency, the For Better Coffee duo created a vibrant and playful journey following the coffee bean on its journey at a [Finnish coffee shop](https://www.trendhunter.com/trends/finnish-coffee) as you scroll through the site. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Learning:** For Better Coffee's interactive illustrations are a prime example of how people are now seeking learning that is both informative and entertaining. - **Visual Content Marketing:** Businesses can capitalize on the success of For Better Coffee by offering similarly engaging campaigns that pair visual storytelling with marketing messages. - **Art in Unexpected Places:** The use of illustrators Craig and Karl to demonstrate coffee brewing indicates a growing trend of incorporating art in unexpected fields. ### Sectors Adopting This - **Coffee and Beverage:** For Better Coffee is a perfect fit for other coffee industry players wanting to promote the quality of their produce through interactive image marketing. - **E-learning and Education:** E-learning platforms and educational institutions can use interactive illustrations to make learning more engaging. - **Advertising and Marketing:** Advertising and marketing agencies can employ illustrators to create content that engages audiences beyond traditional text and image advertising. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md) - [Coffee Tracking Assistants](https://www.trendhunter.com/trends/beanbook.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Smart Coffee Brewing](https://www.trendhunter.com/trends/smart-connected-coffee-machine.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Collaborative Coffee-Celebrating Lines](https://www.trendhunter.com/trends/finnish-coffee.md)