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# Flashy Fitness Footwear
Step Counter Shoes

By lourdes sanchez bayas | Published 2008-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-that-counts-your-steps-costume-national-step-counter-shoes
References: [gizmodo](http://gizmodo.com/385552/frack+me-shoes-come-with-a-stair-counter-but-no-stabilizers)

How much walking can a woman do in this pair of sleek-as-none-of-your-business [stiletto shoes](https://www.trendhunter.com/trends/vida-collection)? Not a whole lot, I'll tell you that much. However, if you do manage to walk in them, they'll keep track of every step you take with their built in counter. Perfect for the calorie-counting woman who doesn't want to sacrifice style for while tracking [miles walked](https://www.trendhunter.com/trends/stepup)!

If I were to lose my mind completely and wear a pair of these shoes, I'd expect to be driven to my destination and back. The point I'm making is that I don't know why these Costume National shoes come with a [step counter](https://www.trendhunter.com/trends/cangogo). Maybe it is just useless decoration.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 38% | Activity: 67% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Step Counter Shoes:** Fashion and fitness technology integrates to create stylish and functional footwear with built-in step counting capabilities.
- **Sleek Fitness Footwear:** Innovative yet stylish shoes designed for women to wear during workouts and everyday activities for the health-conscious consumer.
- **Calorie-counting Wearables:** Wearable technology that tracks physical activity and caloric intake to provide personalized health data and recommendations.

### Industries Being Reshaped

- **Fashion Industry:** Shoe designers and manufacturers can collaborate with fitness technology companies to create stylish, yet functional footwear for health-conscious consumers.
- **Fitness Technology:** Fitness tracking technology companies can expand their product offerings beyond traditional wearable devices and into fashion-forward footwear.
- **Consumer Electronics Industry:** Consumer electronics companies can enter the health and wellness market by developing and selling wearable fitness technology devices.

## Related on Trend Hunter

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- [Ultra-Fast Walking Shoes](https://www.trendhunter.com/trends/shift-robotics-moonwalkers.md)
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- [Integrated Daily Step Counters](https://www.trendhunter.com/trends/steps-daily.md)
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