# Contemporary Brooklyn Footwear Showrooms Bower Designs a Fluid Space for Shoe Brand Gray Matters By Kalin Ned | Published 2019-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-showroom References: [design-milk](https://design-milk.com/bower-creates-a-brooklyn-showroom-for-shoe-brand-gray-matters/) & [bower-studios](http://bower-studios.com/) Luxe shoe brand Gray Matters is enjoying a brand new footwear showroom in Greenpoint, Brooklyn. Designed by local design studio Bower, the space spans 2,000 square feet and enjoys a minimalist aesthetic that is broken by vibrant inserts of colors and a slick arched mirror. This [New York retail location](https://www.trendhunter.com/trends/concrete-amsterdam) is made to be appointment-only which is a definite nod to the luxurious and exclusive status of the Gray Matters brand. Bowler works with a mustard yellow and pale blue colorways that offer a slight nuanced juxtaposition. The lines of the footwear showroom are made smooth and dynamic, adding a smooth transitioning of shapes. Gray Matters' shoe collection is stylishly presented on shelves that subtly fuse with the white wall, offering somewhat of an [exhibition-like display](https://www.trendhunter.com/trends/globus-basel) of contemporary luxurious goods. Photo Credits: [Charlie Schuck](https://www.charlieschuck.com/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Minimalist Aesthetics:** Designing sleek and minimalist spaces for showcasing products can create a luxurious and exclusive brand experience. - **Vibrant Color Inserts:** Incorporating vibrant color inserts into a minimalist space can create visual interest and add a touch of playfulness to the brand environment. - **Fluid and Dynamic Shapes:** Using smooth, fluid shapes in store design can create a sense of movement and transition, enhancing the overall aesthetic and brand experience. ### Who This Affects Most - **Footwear Retail:** The footwear retail industry can gain by designing showrooms that offer a unique and luxurious shopping experience. - **Interior Design:** In the field of interior design, there is an opportunity to create innovative and visually striking spaces by combining minimalist aesthetics with vibrant color accents. - **Luxury Goods:** The luxury goods industry can explore the use of sleek, minimalist designs and dynamic shapes to display their high-end products in an elegant and captivating manner. ## Related on Trend Hunter - [Grand Apartment-Inspired Showrooms](https://www.trendhunter.com/trends/stylish-furniture-showroom.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Gallery-Like Elevated Retail Designs](https://www.trendhunter.com/trends/leica-store-gallery.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Mid-Century Luxe Fashion Stores](https://www.trendhunter.com/trends/thom-browne-4.md)