# Tech-Fueled Footwear Pop-Ups Hotter Shoes' Pop-Up Store Includes a Footprint 3D Scanner By Laura McQuarrie | Published 2021-11-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-pop-up References: [fashionunited.uk](https://fashionunited.uk/news/retail/hotter-shoes-announces-first-pop-up-store/2021110459015) & [hotter](https://www.hotter.com/gb/en) As part of a Retail 2.0 strategy, footwear brand Hotter Shoes is enhancing its store with more technology and its Trafford Centre [footwear pop-up](https://www.trendhunter.com/trends/asics-personalization-studio) gives visitors the chance to experience its [Footprint 3D Scanner](https://www.trendhunter.com/trends/volumental). Hotter Shoes chief commercial officer Victoria Betts says, "The transformation of our physical store network, alongside opening up pop-up units and garden centre [digital kiosks](https://www.trendhunter.com/trends/skechers-and-we-are-social-singapore), is about adapting the way we interact with customers as they continually seek more from in-person shopping experiences." These foot scanners allow shoppers to visualize their foot profile with a pair of the brand's shoes, and experience the benefits of 40 fitting and size combinations. Hotter Shoes offers four different fittings: Slim, Standard, Wide and Extra Wide, as well as whole and half sizes. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Tech-enhanced Retail:** The use of technology in retail stores to enhance customer experiences and transform physical store networks. - **3D Foot Scanning:** The growing use of 3D foot scanners in footwear stores to help customers visualize their foot profile and find the perfect fit. - **Pop-up Stores:** The increasing popularity of temporary pop-up stores as a way to interact with customers and showcase new products. ### Where This Applies - **Footwear:** Footwear brands are adopting 3D foot scanning technology and pop-up stores to provide customers with improved shopping experiences. - **Retail:** Retail stores are using technology such as 3D foot scanners and pop-up stores to attract customers and enhance their shopping experiences. - **Fashion:** Fashion brands are embracing technology in their physical stores and exploring new formats such as pop-ups to connect with customers and showcase their products. ## Related on Trend Hunter - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Personalized Footwear Fit Recommendations](https://www.trendhunter.com/trends/volumental.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md)