# Tech-Fueled Footwear Flagships On NYC Has a Magic Wall, Invisible Foot Scanners and More By Laura McQuarrie | Published 2020-12-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-flagships References: [hypebeast](https://hypebeast.com/2020/12/on-running-new-york-flagship-store-opening-info) & [on-running](https://www.on-running.com/en-us/on/nyc) Swiss [performance running shoe brand On](https://www.trendhunter.com/trends/loewe-x-on-1) is adding to New York City's [footwear flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship) with one of its own that boasts a tech-driven design. On NYC welcomes shoppers with a Magic Wall and in-store tools for analysis, scanning and finding the perfect solutions for individual running styles and sizes. The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes. Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Tech-driven Footwear:** The rise of tech-driven footwear allows for personalized analysis, scanning, and finding the perfect fit for individual running styles and sizes. - **Invisible Foot Scanners:** The development of invisible foot scanners presents an opportunity for precise and accurate sizing, enhancing the shopping experience. - **Human-centered Store Experience:** Creating a technology-driven and human-centered store experience opens up opportunities to provide exceptional customer service and build brand loyalty. ### Industries Being Reshaped - **Sporting Goods Retail:** Sporting goods retailers have the potential to leverage tech-driven footwear and invisible foot scanning technology to offer personalized and customized solutions for their customers. - **Footwear Manufacturing:** Footwear manufacturers can capitalize on the trend of tech-driven footwear by incorporating invisible foot scanning technology into their production processes for more accurate sizing and fit. - **Retail Design and Experience:** Retail design and experience companies have the opportunity to create innovative store concepts that blend technology and human-centered elements to enhance customer engagement and satisfaction. ## Related on Trend Hunter - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md)