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# AI Footwear Fitting Tech
OmboriGrid & Volumental are Helping Consumers Experience a Better Fit

By Laura McQuarrie | Published 2023-05-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-fitting
References: [prnewswire](https://www.prnewswire.com/news-releases/omborigrid-partners-with-volumental-to-offer-ai-powered-shoe-fitting-solutions-301832165.html) & [volumental](https://volumental.com/blog/only-at-nrf-try-volumentals-new-self-scanning-software-and-see-for-yourself-how-it-can-increase-footwear-sales-by-20)

Getting the right fit is undeniably the most important part of shoe shopping and it remains the most challenging without the right support and technologies like [AI-powered footwear fitting solutions](https://www.trendhunter.com/trends/tootsie-augmented-reality). Consumers frequently encounter frustrations when it comes to finding footwear that fits properly, as varying shoe sizes, inconsistent sizing standards, and individual foot characteristics make it a challenging task to discover comfortable and well-fitting shoes. These frustrations have the potential to become challenges of the past with [Volumental's](https://www.trendhunter.com/trends/volumental) FitTech platform, which is now being implemented by Ombori.

Going forward, Ombori's new StoreAI extension to Ombori Grid will include AI-powered solutions to match customers' foot size, shape and shoe data.

OmboriGrid CEO Andreas Hassellöf said, "AI for retail is so much more than chatbots. Volumental is a great example of that."

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 54% | Activity: 66% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **AI-powered Footwear Fitting Solutions:** AI technology is revolutionizing the traditional shoe shopping experience by providing an accurate and comfortable fitting to consumers.
- **Fittech Platform:** The adoption of the FitTech platform by retailers is offering a competitive edge in the shoe industry with the help of AI and data analytics.
- **Storeai Extension:** The implementation of StoreAI to match customers' foot size, shape, and shoe data is creating a more personalized and efficient shoe shopping experience.

### Industries Being Reshaped

- **Retail and E-commerce Industry:** The retail and e-commerce industry is embracing the integration of AI-powered footwear fitting solutions and FitTech platforms to enhance the customer experience and increase sales.
- **Footwear Industry:** In the footwear industry, there is a growing demand for AI-powered technologies to overcome the challenges of inconsistent sizing standards and individual foot characteristics.
- **Data Analytics Industry:** The integration of AI technology and data analytics solutions in shoe fitting is creating a disruptive innovation opportunity for the Data Analytics industry in the retail sector.

## Related on Trend Hunter

- [Personalized Footwear Fit Recommendations](https://www.trendhunter.com/trends/volumental.md)
- [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md)
- [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md)
- [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md)
- [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md)
- [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md)
- [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md)
- [AI-Powered Clothing Shopping Partnerships](https://www.trendhunter.com/trends/true-fit-and-shopify.md)
- [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md)