# Bubbly Footwear Campaigns The Campaign for Nike's Epic React Flyknit Shoes is Upbeat and Playful By Kalin Ned | Published 2018-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-campaign1 References: [behance.net](https://www.behance.net/gallery/62929121/Nike-Epic-React) & [store.nike](https://store.nike.com/ca/en_gb/pw/react-shoes/x1lZoi3?cp=gsns_kw_bra!ca!goo!styles!c!e!nike) Santi Zoraidez and Facu Labo are the artists behind [Nike's](https://www.trendhunter.com/trends/scary-good) Epic React Flyknit footwear campaign. While the former provided art and design direction, the latter took on the role as lead animator. The result is a series of colorful images that seek to spotlight key features in the sneaker's design—namely the 'React' sole, which constitutes a dynamic foam that provides comfort, bounce and shock absorption during activities. Santi Zoraidez and Facu Labo direct the audience's attention to this technological advancement of the Epic React through a series of images and animations, where the shoe's sole is exhibited through bouncy and airy lines. From marshmallow-like bases to playful spring-like renditions, through good design the footwear campaign for the [Nike Epic React Flyknit](https://www.trendhunter.com/trends/flyknit-venture) definitely instills a stylistic feeling of lightweight and soft sole. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Footwear Campaigns:** Companies can use colorful and playful designs to highlight key features in their products. - **Use of Animation in Footwear Campaigns:** Companies can use animated content to visually demonstrate the technological advancements in their products. - **Focus on Comfort and Performance in Footwear:** There is a trend towards designing footwear that prioritize comfort and shock absorption during physical activity. ### Sectors Adopting This - **Athletic Footwear Industry:** With a focus on performance and comfort, footwear companies can target athletes and fitness enthusiasts with their products. - **Advertising and Marketing Industry:** Creative agencies can use playful designs and animations to capture consumer attention and showcase key features in their client's products. - **Graphic Design Industry:** Graphic designers can collaborate with companies to create visually appealing campaigns that highlight their products' unique features and functionalities. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Toggle Securement Running Shoes](https://www.trendhunter.com/trends/nike-pegasus-easyon-blueprint.md) - [Responsive Dual-Foam Sneakers](https://www.trendhunter.com/trends/nike-vomero-18.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md)