# Purple-Infused Footwear Branding The Nike Air Max 720 Boast Their Own Marketing Aesthetic By Kalin Ned | Published 2019-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/footwear-branding References: [behance.net](https://www.behance.net/gallery/83854643/Nike-Air-Max-720) & [vimeo](https://vimeo.com/316757655) When you are as big of a global entity as sportswear label [Nike](https://www.trendhunter.com/trends/airimagination) is, perhaps it is a safe bet on engaging in multiple streams of marketing, including facilitating footwear branding aesthetics for singular products. To promote the release of the [Air Max 720 silhouette](https://www.trendhunter.com/trends/air-max-rk61), Nike and retailer Size? tapped [Barcelona](https://www.trendhunter.com/trends/resort-wear-collection)-based creative agency Six N. Five Studio and Argentinian art director Diego Flores Diapolo. The two worked closely together to create a uniform and engaging footwear branding identity for the model, whilst tying in the visual stimuli to Nike’s already established brand ethos. With a focus on an abstract and futurist experience, the Six N. Five Studio x Diego Flores Diapolo branding project introduces a texture-heavy appearance. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Footwear Branding Aesthetics:** Creating a uniform and engaging branding identity for footwear models can enhance product promotion and build brand identity. - **Collaborative Creative Projects:** Collaborative projects between creative agencies and independent artists can bring fresh perspectives to brand campaigns and generate buzz. - **Abstract and Futuristic Design:** Incorporating abstract and futuristic design elements in branding can attract younger generations and differentiate products from competitors. ### Who This Affects Most - **Sportswear and Footwear:** Sportswear and footwear brands can benefit from incorporating unique branding aesthetics to differentiate their products and build brand identity. - **Art and Design:** Art and design professionals can collaborate with brands to bring fresh perspectives and creative ideas to branding and marketing campaigns. - **Creative Agency Services:** Creative agencies can offer their services to sportswear and footwear brands to create engaging branding identities that resonate with consumers. ## Related on Trend Hunter - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Futuristic Layered Sneaker Models](https://www.trendhunter.com/trends/air-max-portal.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md)