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# Rock Band-Themed Apparel
Footpatrol and The Rolling Stones Celebrate Milestones with a New Capsule

By Kanesa D | Published 2022-07-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/footpatrol
References: [hypebeast](https://hypebeast.com/2022/7/footpatrol-the-rolling-stones-sixty-tour-2022-merch-collaboration-collection-release-info) & [blog.footpatrol](https://blog.footpatrol.com/celebrating-60-years-of-the-rolling-stones-launching-16-07-22/)

Footpatrol and [The Rolling Stones](https://www.trendhunter.com/trends/the-rolling-stones-merch) are celebrating their 20th and 60th anniversaries this year. To kick off the festivities, the duo is releasing a [collaborative merchandise collection](https://www.trendhunter.com/trends/jukebox-x-the-rolling-stones) that pays homage to the band’s rock and roll legacy. The collection spotlights a custom drum kit designed by Footpatrol that features Josh Pasche’s ‘Lips and Tongue’ logo, along with various [T-shirts, sweaters](https://www.trendhunter.com/trends/sonic-youth-band-tee), and a pair of unique drumsticks with Footpatrol and The Rolling Stones branding.

The apparel offerings are centered around the band’s ‘Access Guest’ graphic design that utilizes the French flag, a band photo, and Pasche’s logo. Additional T-shirt designs share different pictures of the band over the years. The Footpatrol x The Rolling Stones collaboration will release on the former’s website on July 16, 2022.

Image Credit: Footpatrol

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 15% | Activity: 1% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Collaborative Merchandise Collection:** More brands can collaborate to create exciting merchandise collections that celebrate shared milestones and legacies.
- **Legacy Apparel Offerings:** Creating apparel collections that pay homage to the legacy of prominent bands and brands can offer a unique value proposition for consumers.
- **Customized Drum Kits:** Designing and releasing customized drums kits with unique branding and logos can serve as a disruptive innovation opportunity in the musical instruments industry.

### Who This Affects Most

- **Fashion and Apparel:** Collaborations like Footpatrol x The Rolling Stones can revolutionize the fashion and apparel industry by presenting unique and rare offerings to consumers and can enhance brand awareness.
- **Music and Entertainment:** Custom drum kits can offer an innovative way to revolutionize branding within the music and entertainment industry, and not just limit to more traditional forms of merchandising like t-shirts and posters.
- **Musical Instruments:** Incorporating unique designs, branding, and collaborations, such as Footpatrol x The Rolling Stones, could create disruption and highlight innovative designs in the musical instruments industry.

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