# Into the Wild Photography Foothills/Mountains by Jaime Beechum Captures the Great Outdoors By Meghan Young | Published 2014-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foothillsmountains-by-jaime-beechum References: [fubiz.net](http://www.fubiz.net/en/2014/03/03/into-the-wild-photography/) & [jaimebeechum](http://jaimebeechum.com/) Foothills/Mountains by Jaime Beechum, a photographer based in California, is a series of images that take place in the great outdoors. Whether camping or cottaging, it captures stunning scenes that not only focus on nature, but a person's interaction with his/her natural surroundings. Whether that means taking a dip in the lake, heading out for a snowshoeing adventure or simply revelling in its beauty with a few friends, the photo series will inspire people to get out of the city for at least a weekend. The intimate scenes making up Foothills/Mountains by Jaime Beechum is a welcome reprieve from the loud images often associated with city life. A beautiful mix of portrait and landscape images, the photo series shows that intimacy in the great outdoors can mean more than one thing. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nature Photography:** There is an opportunity to innovate how nature photography can be elevated and integrated into brand campaigns and advertising, such as incorporating augmented reality or virtual reality technology. - **Eco-tourism:** Eco-tourism can be disrupted by incorporating the use of technology for sustainable travel options and expanding more on off-the-grid destinations for tourists looking for an immersive wilderness experience. - **Outdoor Lifestyle:** A growing trend in outdoor lifestyle activities can be leveraged by companies offering specialized gear and equipment rentals, innovative outdoor retreat experiences or eco-friendly camping and hiking trips. ### Who This Affects Most - **Photography Industry:** The trend in nature photography offers potential opportunities for photography companies to integrate innovative photography techniques, technology and virtual reality into their offerings. - **Travel and Hospitality Industry:** The growing popularity of eco-tourism and outdoor lifestyle activities presents opportunities for travel and hospitality companies to offer sustainable and immersive trips, as well as expanding their destination offerings. - **Outdoor Recreation Industry:** The trend in outdoor lifestyle activities presents traditional outdoor recreation companies with an opportunity to offer new products and services, such as high-tech camping gear and mobile applications for mapping and tracking outdoor adventures. ## Related on Trend Hunter - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Rugged Mountainous Hotels](https://www.trendhunter.com/trends/wayfinder-bishop.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Modern Mountainous Luxury Homes](https://www.trendhunter.com/trends/robert-chisholm-architects.md) - [Outdoor-Inspired Colorful Capsules](https://www.trendhunter.com/trends/travis-weller.md) - [Elevated Mountain Retreats](https://www.trendhunter.com/trends/la-cadree-perche.md)