# Musician-Designed Football Shirts The NFL Got Eminem, YG, Wale & More to Design City-Centered Tees By Riley von Niessen | Published 2016-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/football-shirts References: [hypebeast](http://hypebeast.com/?post=1324364) & [collabs.teespring](http://collabs.teespring.com/NFL/) Given that musicians, especially rappers, hold a special place in their hearts for the cities they're based in, the NFL decided to enlist a few of them to design football shirts that pay tribute to this. In order to do so, it enlisted the creative expertise of Eminem, YG, [Linkin Park](https://www.trendhunter.com/trends/uefa-champions-league), Diplo, [Wale](https://www.trendhunter.com/trends/aber-falls), Mac Miller and [Bone Thugs n Harmony](https://www.trendhunter.com/trends/cooking-bone-broth). In each of the designs, the musicians stay true to the city-centered theme for the football shirts -- being sure to include its name, team colors or logos. In addition, they often include their names -- with Linkin Park, Diplo and Mac Miller doing so with especial prominence. Although the musician-designed football shirts aren't all that costly, those wishing to get one will only be able to for a limited amount of time. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Musician-designed Football Shirts:** Disruptive innovation opportunity in the fashion industry to collaborate with musicians and create city-centered apparel. - **City-centered Apparel:** Disruptive innovation opportunity in the sports industry to develop merchandise that pays tribute to specific cities. - **Limited Edition Merchandise:** Disruptive innovation opportunity in the retail industry to create exclusive products that drive urgency and demand. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to collaborate with musicians and incorporate city-centered themes into their designs. - **Sports Industry:** Disruptive innovation opportunity to create merchandise that showcases the connection between sports teams and the cities they represent. - **Retail Industry:** Disruptive innovation opportunity to leverage limited edition merchandise to create a sense of exclusivity and increase customer engagement. ## Related on Trend Hunter - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Football Singer Collections](https://www.trendhunter.com/trends/mitchell-ness6.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Assorted Football-Inspired Apparel](https://www.trendhunter.com/trends/pacsun-x-wild-collective.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Artist-Designed Football Kits](https://www.trendhunter.com/trends/definitely-city.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md)