# Flavorful Football Season Seasonings King’s Hawaiian Football Seasoning is a Limited Time Offering By Michael Hemsworth | Published 2025-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/football-seasoning References: [allrecipes](https://www.allrecipes.com/kings-hawaiian-new-football-seasoning-11801926) & [kingshawaiian](https://kingshawaiian.com)  [King’s](https://www.trendhunter.com/trends/kings-hawaiian-bbq-brisket-sandwich) Hawaiian Football Seasoning is a new offering from the brand that's crafted as a tongue-in-cheek product for football season to support fans looking to craft high-quality fare. The seasoning blend is launching with the help of former NFL football player Eli Manning and has been created through a collaboration with Chef Adam Tabura. The product starts off with a blend of White Hawaiian sea salt and Maui red sea salt before being paired with chiles, garlic and onions for a burst of flavor that will work well when sprinkled overtop of [Hawaiian roll sliders](https://www.trendhunter.com/trends/take-serve-tavern-club-sliders). King’s Hawaiian Football Seasoning is also suited for being sprinkled over chicken wings popcorn, pasta salad and more. The seasoning is available now on the brand's website for $9. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 22% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-influenced Culinary Products:** Collaborations with well-known personalities, such as former NFL players, are driving consumer interest in specialty food items. - **Region-inspired Spice Blends:** The use of Hawaiian-inspired ingredients in spice blends caters to consumers' growing desire for unique, location-based flavors. - **Limited-edition Food Offerings:** Offering seasonal or limited-time-only products creates urgency and excitement around new culinary launches. ### Where This Applies - **Gourmet Seasonings:** The gourmet seasoning industry is expanding by utilizing unique regional ingredients to create distinctive taste profiles. - **Collaborative Food Products:** Collaborations between chefs and celebrities offer novel opportunities for product development and marketing in the food sector. - **Online Direct-to-consumer Food Sales:** Limited-time offerings available through brand websites are transforming traditional selling methods in the food industry. ## Related on Trend Hunter - [Sports-Themed Seasoning Mixes](https://www.trendhunter.com/trends/special-spice-mix.md) - [Salty-Sweet Pretzel Bites](https://www.trendhunter.com/trends/sweet-soft-pretzel-bites.md) - [Pretzel Cart Takeovers](https://www.trendhunter.com/trends/kings-hawaiian-soft-pretzel-bites.md) - [Sports-Themed Snack Chips](https://www.trendhunter.com/trends/postseasoning-the-chip.md) - [Sweet-Savory Slider Experiences](https://www.trendhunter.com/trends/slider-event-in-toronto.md) - [Football Season Snack Products](https://www.trendhunter.com/trends/general-mills-football-season.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Footballer-Approved Chicken Products](https://www.trendhunter.com/trends/kevins-buffalostyle-chicken.md) - [Fruit-Forward Bread Snacks](https://www.trendhunter.com/trends/shake-em-banana-bites.md)