# Ego-Boosting Basketball Ads The Foot Locker Mirror Commercial Makes Fun of Insecurity By Jonathon Brown | Published 2013-02-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/foot-locker-mirror-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-foot-locker-147067) & [footlocker](http://www.footlocker.com) This Foot Locker Mirror commercial is a funny take on exclusive cliques. James Harden walks into a party and greets his friend, but immediately calls him out on wearing the same shoes as he did the day before. Apparently to Harden, this is a no-no. The friend apologizes, before being reminded what Harden did to the last friend who didn't goto Foot Locker for [fresh gear](https://www.trendhunter.com/trends/fresh-athletes). The commercial flashes to Kris Humphries as he stands in front of his mirror asking his crew what they see. Each member of his entourage says something encouraging to boost his ego. The commercial is funny because it shows Kris Humphries as an insecure person who surrounds himself with ego-boosting friends. For such a high profile [NBA](https://www.trendhunter.com/trends/nba-jingle-hoops) player to be presented this way is unusual. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Exclusive Cliques in Advertisements:** Opportunity for brands to create humorous commercials that satirize the concept of exclusive cliques and challenge societal norms. - **Insecurity in Marketing Campaigns:** Potential to create advertisements that address insecurities and promote self-acceptance, resonating with a wide audience. - **Humorous Portrayals of High-profile Individuals:** Possibility to create commercials that playfully mock the public personas of well-known figures, offering a fresh take on their public image. ### Industries Being Reshaped - **Sportswear Retail:** Opportunity for sportswear brands to highlight the importance of fresh gear and fashionable styles in their marketing campaigns. - **Self-esteem and Confidence Coaching:** Potential for self-help and coaching industries to create campaigns that address insecurities and promote self-acceptance. - **Sports Entertainment and Media:** Possibility to develop humorous content that adds a comedic element to the public image of high-profile athletes and celebrities in sports media. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md)