# Shoe Labor Ads Foot Locker 'Get It Early' Campaign Births New Sneaker Arrivals By Meghan Young | Published 2009-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foot-locker-get-it-early References: [fubiz.net](http://www.fubiz.net/2009/10/21/foot-locker-campaign/) & [sapient](http://www.sapient.com/en-us/Interactive/Work.html) I’ve never thought of new shoe arrivals in such a literal fashion before, as SapientNitro ad agency has with their [Foot Locker](https://www.trendhunter.com/trends/start-with-sneakers) Get It Early campaign. Featuring the latest [Adidas](https://www.trendhunter.com/trends/speed-shopping) and [Puma](https://www.trendhunter.com/trends/et-series) kicks, these ads bring a space odyssey feel to the momentous birthing experience. Photographer Jesse Stevens captures these sci-fi shots for the Australian-based ad agency. The Foot Locker Get It Early campaign also features the tag lines ‘Just Out’ and ‘A New Arrival.’ I’m not sure how I feel about these stylized print ads, but I’m sure they hit home with Foot Locker customers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sci-fi Advertising:** Disruptive innovation opportunity: Using sci-fi themes in advertising campaigns to create a futuristic and memorable brand image. - **Early Access Marketing:** Disruptive innovation opportunity: Offering exclusive early access to new products as a marketing strategy to generate excitement and create a sense of exclusivity. - **Stylized Print Ads:** Disruptive innovation opportunity: Creating visually striking and unique print advertisements to capture the attention of customers in a digital-dominated advertising landscape. ### Where This Applies - **Sportswear Retail:** Disruptive innovation opportunity: Introducing unique marketing campaigns and early access strategies to disrupt the traditional retail model and attract younger, tech-savvy consumers. - **Advertising:** Disruptive innovation opportunity: Incorporating unconventional and visually captivating themes in advertisements to engage audiences and stand out in a crowded advertising industry. - **Photography:** Disruptive innovation opportunity: Exploring innovative visual techniques and concepts in photography to create eye-catching and memorable campaigns for clients in various industries. ## Related on Trend Hunter - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)