# Sneaker Stereotype Virals The Hilarious ‘Buttershoes' Foot Locker Commercial By Zoe Badley | Published 2010-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foot-locker-commercial References: [theshoegame](http://theshoegame.com/articles/foot-locker-buttershoes-commercial.html) & [unlocked.footlocker](http://unlocked.footlocker.com/backtoschool) In this hilarious [Foot Locker](https://www.trendhunter.com/trends/store-of-the-future-concept) commercial entitled ‘Buttershoes,’ two boys weed out the ugly girls from the hot. Surprisingly however, their judgments aren’t based on physical appearances. The Foot Locker commercial features a young, attractive girl walking into class. After drooling over her good looks, the fellas realized that she was a ‘Buttershoes,’ meaning her entire look was super hot -- except [her shoes](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary). In turn, the girl's good looks weren't enough to win the boys' hearts. Be sure to watch the video and see this creative spin on typical high school stereotypes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 11% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **High School Stereotypes:** Opportunity to disrupt traditional high school stereotypes and challenge societal norms. - **Appearance Vs. Personality:** Opportunity to redefine beauty standards and emphasize the importance of personality and inner qualities. - **Creative Marketing Campaigns:** Opportunity to create innovative and humorous marketing campaigns that challenge stereotypes and resonate with target audiences. ### Sectors Adopting This - **Footwear:** Opportunity for footwear companies to highlight the importance of good-looking shoes and to create products that combine style and comfort. - **Advertising:** Opportunity for advertisers to create unique campaigns that challenge stereotypes and engage viewers through humor. - **Fashion:** Opportunity for the fashion industry to promote inclusivity and embrace diverse beauty standards in their marketing and design. ## Related on Trend Hunter - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Food Court Footwear Shops](https://www.trendhunter.com/trends/food-spot.md) - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Butter Yellow Sneakers](https://www.trendhunter.com/trends/land-olakes-x-clove.md)