# Misleading Sneaker Ads The Foot Locker Art Class Commercial Shows Off Something Leathery By Vittoria Natarelli | Published 2010-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foot-locker-art-class-commercial References: [adland](http://adland.tv/commercials/foot-locker-art-class-leathery-2010) & [footlocker](http://www.footlocker.com/) The Foot Locker Art Class commercial is an interesting ad which can easily mislead its viewers. As a teacher in a referee uniform unveils their new model, students stare in awe as the naked individual sits on the table. The commercial ends by revealing that the awestruck students were actually enamored by the model's Foot Locker shoes. Toying with the audience's reactions, this Foot Locker Art Class ad was definitely a successful piece which captivated the viewer's attention. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 20% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Deceptive Advertising:** There is an opportunity for companies to embrace transparency in advertising by avoiding misleading approaches. - **Alternative Marketing Strategies:** Businesses can explore new and creative marketing strategies to promote their products effectively without resorting to deceptive ads. - **Consumer Skepticism:** As consumers become more skeptical of advertising claims, there is a growing need for businesses to use authentic and truthful messaging in their marketing activities. ### Where This Applies - **Advertising:** The advertising industry needs to shift its focus to more honest and transparent methods of promoting products and services. - **Education:** The education industry has an opportunity to teach students about critical thinking and to recognize misleading advertising practices. - **Footwear:** Companies in the footwear industry can distinguish themselves from others by utilizing honest and authentic marketing campaigns, ultimately building trust with consumers. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md)