# Star-Studded Schools The Foot Locker and Nike 'The Educators' Commercial Steps up the Game By Vittoria Natarelli | Published 2010-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foot-locker-and-nike-the-educators References: [freshnessmag](http://www.freshnessmag.com/2010/08/13/foot-locker-x-nike-the-educators/) & [footlocker](http://www.footlocker.com/) The Foot Locker and [Nike](https://www.trendhunter.com/trends/awaken-your-madness) 'The Educators' commercial encourages students to step up their game. Starring sports players Rajon Rondo, Amare Stoudemire, Justin Tuck, Desean Jackson and Sanya Richards as coaches, a dream fitness program is created within this ad. Can you imagine having track star Richards ordering you to run faster, or Justin Tuck barking out work-out demands? This Foot Locker and Nike 'The Educators' commercial gives you a live look. **Implications** - Consumers are attracted to products that feature a reference to popular figures in the media. Items that do this appeal to shoppers who identify themselves through their purchases. Companies could develop more designs with this in mind. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Star-studded Coaching:** Producing ads that feature relatable and authentic celebrity coaches to motivate potential customers. - **Fitness Dream Team:** Creating a fantasy fitness program using notable sports players as coaches to attract potential customers. - **Celebrity Endorsement:** Partnering with well-known sports players to market products and services to potential customers. ### Industries Being Reshaped - **Sports Equipment Retailers:** Using celebrity coaches in ads to attract consumers to purchase sportswear and equipment. - **Fitness Centers/gyms:** Incorporating similar celebrity-style coaching programs to the training packages to enhance customer satisfaction. - **Athletic Clothing Brands:** Partnering with sports players to develop branded clothing and featuring relatable famous athletes in ads to increase sales. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md)