# Around-Town Lookbooks The Jeffrey Campbell SS 2011 Collection is Ready for a Night Out By Kateryna Topol | Published 2010-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foot-fetish-look-book References: [fashionising](http://www.fashionising.com/pictures/s--Jeffrey-Campbell-Shoes-SS-11-Look-Book-8456-1.html) The Jeffrey Campbell SS 2011 [shoe collection](https://www.trendhunter.com/trends/platformstyle-sandals) definitely makes a statement. With many highly-renowned collections under its belt, this mega brand is bringing yet another mind-blowing collection to the shelves for the [sunny days](https://www.trendhunter.com/trends/sandal-designs). Whether you are road-tripping, horseback riding or just out to stop traffic, these shoes are there to carry you through town in style. The Jeffrey Campbell [SS 2011 lookbook](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) may have been shot in various positions and locations around town, but these shoes are great no matter where you go. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Statement Shoes:** There is a growing demand for shoes that make a bold statement, offering an opportunity for innovative designs and creative collaborations. - **Versatile Collections:** Consumers are looking for fashion collections that can be worn in various settings and occasions, presenting a chance for brands to create versatile and multi-functional pieces. - **Location-based Marketing:** Location-based marketing strategies, such as shooting lookbooks in different positions and locations around town, can help brands connect with their target audience and create a sense of local relevance. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation opportunities by creating statement shoes and versatile collections that cater to changing consumer preferences. - **Retail:** Retailers can leverage location-based marketing strategies to enhance the shopping experience and boost customer engagement with their products and brand. - **Photography:** The photography industry can embrace the trend of location-based marketing by offering services that capture the essence of a specific location and help brands tell engaging stories through their visuals. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Suede Footwear Collections](https://www.trendhunter.com/trends/crockett-jones2.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Vacation-Ready Shoe Collections](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule.md) - [Event-Ready Spring Shoes](https://www.trendhunter.com/trends/aldo-1.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md)