# Complimentary Footwear Giveaways Wildling Recognizes the Toll of Foot Changes During Pregnancy By Kalin Ned | Published 2024-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foot-changes-during-pregnancy References: [us.wildling.shoes](https://us.wildling.shoes/) & [us.wildling.shoes](https://us.wildling.shoes/pages/stepinto)  Wildling, a company specializing in [minimal footwear](https://www.trendhunter.com/trends/zero-shoe), is giving away 1,000 pairs of shoes to [pregnant women](https://www.trendhunter.com/trends/well-people-pregnancy-safe) to highlight the often-overlooked issue of foot changes during pregnancy. As pregnancy can cause feet to grow by up to one and a half sizes, Wildling's shoes, which feature a [zero-drop sole](https://www.trendhunter.com/trends/terra-grounding-shoes) and spacious design, aim to provide relief by allowing the feet to move naturally and reducing pressure on key areas. The giveaway runs from October 10 to November 6, 2024, and participants can choose from any available Wildling model. Wildling's footwear is designed to provide comfort and promote healthy movement. Biomechanist Katy Bowman endorses Wildling’s approach: "What you wear on your feet changes where you can carry your weight, and in the case of pregnancy, how and where you're loading your body matters even more, since you have so much extra weight that your body is not accustomed to carrying." Image Credit: @stefanochiolo_weddings ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 52% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Footwear:** Footwear that allows natural foot movement is gaining prominence, emphasizing comfort and biomechanical health. - **Pregnancy Foot Care:** Specialized footwear addressing pregnancy-related foot changes caters to a neglected aspect of prenatal health. - **Zero-drop Shoes:** Shoes with zero-drop soles are emerging as a solution for minimizing foot stress, especially during significant body changes. ### Where This Applies - **Footwear Industry:** Innovative shoe designs that account for physiological changes during different life stages are revolutionizing traditional footwear offerings. - **Healthcare Apparel:** Focus on supportive and adaptive footwear for pregnant individuals represents a crucial intersection of healthcare and fashion. - **Prenatal Care:** Integrating specialized footwear into prenatal wellness plans highlights a holistic approach to maternal health and comfort. ## Related on Trend Hunter - [Sustainable Adapting Shoe Designs](https://www.trendhunter.com/trends/baby-shoe.md) - [Supportive Children’s Shoes](https://www.trendhunter.com/trends/wander-shoe.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Natural Performance-Inspired Footwear](https://www.trendhunter.com/trends/natural-performance.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Orthopedic Comfort Leather Shoes](https://www.trendhunter.com/trends/orthopedic-comfort-leather-shoes.md) - [Comfort-Engineered Footwear](https://www.trendhunter.com/trends/comfortengineered-footwear.md) - [Personalized Sandal-Style Shoes](https://www.trendhunter.com/trends/vivobiome-tabi-gen-02.md)