# AR Foosball Tournaments EE is Making Wembley Stadium Into a Foosball Table with Augmented Reality By Laura McQuarrie | Published 2021-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/foosball-tournaments References: [campaignlive](https://www.campaignlive.co.uk/article/ee-hosts-celebrity-ar-foosball-tournament-wembley-stadium/1713089) British mobile network operator and internet service provider EE is turning Wembley Stadium into a giant foosball table for a live foosball tournament with the aid of augmented reality and 5G technology. The tournament is kicking off to help promote the [Samsung](https://www.trendhunter.com/trends/can-you-beat-the-box) S21 and from the side, team members will be able to navigate the ball across the pitch to make goals. Although the action usually happens on the pitch itself, teams will compete from their stands using their smartphones for the event. For the tournament, there will be celebrity competitors joining [Team Yellow](https://www.trendhunter.com/trends/ar-locker-room) and [Team Aqua](https://www.trendhunter.com/trends/snapchat-7), including personalities such as former rugby player Ugo Monye, England football player Fara Williams and YouTuber Elz the Witch. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 79% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Sports Tournaments:** Creating immersive fan experiences with the use of technology and virtual events - **5g-powered Live Events:** Utilizing 5G technology to enhance connectivity and interactivity during live events - **Mobile Gaming Crossovers:** Bringing together different industries to create innovative and engaging experiences for fans ### Industries Being Reshaped - **Telecommunications:** Developing and providing 5G connectivity solutions for live events and immersive experiences - **Sports and Entertainment:** Incorporating innovative technology and gaming elements to enhance fan engagement and experience - **Consumer Electronics:** Joining forces with other industries to showcase the capabilities of new products and create unique experiences for consumers ## Related on Trend Hunter - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Mixed-Reality Treasure Hunts](https://www.trendhunter.com/trends/mixed-reality-treasure-hunt.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [AR-Enabled Tennis Experiences](https://www.trendhunter.com/trends/snapchat-1.md) - [AR-Powered Football Cards](https://www.trendhunter.com/trends/sorare-1.md) - [Football Management Tournaments](https://www.trendhunter.com/trends/fifae-1.md) - [Playful Foosball Toy Blocks](https://www.trendhunter.com/trends/lego-table-football-moc.md)