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# Simplified DIY Beer Books
'Brew: The Foolproof Guide to Making World-Class Beer at Home' is Handy

By Michael Hemsworth | Published 2016-10-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/foolproof-guide
References: [werd](http://www.werd.com/36320/brew-the-foolproof-guide-to-making-world-class-beer-at-home/) & [amzn.to](http://amzn.to/2dFO6I2)

Craft beer has become very popular with a wide array of consumers, so 'Brew: The Foolproof Guide to Making World-Class Beer at Home' is written to help enable beer drinkers to brew their own beverage.

Many instructional books that are oriented towards the [homebrewing of beer](https://www.trendhunter.com/trends/athome-beer-keg-machine) often complicate things with a wide array of tools and equipment. 'Brew,' however, is a book that takes a different approach.

The book focuses on enabling DIYers to create their very own brews with [minimal equipment](https://www.trendhunter.com/trends/webrew) in order to stop the process from becoming overcomplicated. Instructions on how to brew European, American and British beers is all included in addition to specialty brews such as [lagers, sours and lambics](https://www.trendhunter.com/trends/athome-seance-kit).

'Brew: The Foolproof Guide to Making World-Class Beer at Home' is written by James Morton who has previously published works including 'Brilliant Bread' and 'How Baking Works.'

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 45% | Activity: 52% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Simplified Brewing:** Opportunities for creating instructional materials and equipment that simplify the process of brewing beer for DIY enthusiasts.
- **Specialty Brews:** Opportunities for creating specialty brewing materials and ingredients to cater to consumers with diverse palates.
- **DIY Beverages:** Opportunities for a broader category of DIY enthusiasts to create their own alcoholic and non-alcoholic beverages in a simplified process.

### Where This Applies

- **Publishing:** There is potential in creating and publishing instructional materials for simplified brewing techniques for the DIY community.
- **Brewing Equipment:** Companies can identify the opportunity to create and market simplified brewing equipment and supplies for DIY brewers.
- **Specialty Beverage:** Companies can cater to the growing interest in specialty beverages, such as craft beer and spirits, by offering unique brewing ingredients and supplies.

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