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# Nostalgic Food-Themed Products
Kellogg's and Typo's Merch Collection is Incredibly Quirky

By Kalin Ned | Published 2018-05-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/foodthemed-products
References: [designtaxi](http://designtaxi.com/news/399802/Kellogg-s-Pop-Tart-Themed-Merchandise-Will-Keep-You-Fueled-For-The-Day/) & [cottonon](https://cottonon.com/US/gifts/typo-kelloggs/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&mid=40988&utm_source=rakuten&utm_medium=affiliate&utm_term=TnL5HPStwNw&siteID=TnL5HPStwNw-LI2kXaCSjw5U7HadwvNHOg)

Cereal brand [Kellogg's](https://www.trendhunter.com/trends/kelpo) and accessory label Typo teamed up to launch a line of food-themed products that are not only incredibly cheerful and quirky but are also ultra-nostalgic to anyone who enjoyed [Froot Loops](https://www.trendhunter.com/trends/froot-loops-sweethearts) and Frosty Flakes as a child. From the metallic 'Pop Tarts' cooler lunch bag and the Novelty Slippers that represent strawberries to the [donut-shaped Get Cushy Cushion](https://www.trendhunter.com/trends/baked-goods-plushies) and the 'You Cannot Be Cereal' Big Mug Bowl, Kellogg's x Typo's collection of food-themed products is sure to sweeten any morning.

The offered merchandise makes for the perfect gift for a loved one. In addition, the brands extended their food-themed products to party favors with donut-shaped pinatas and props, as well as some stationery.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 96% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Food-themed Products:** Opportunity for disruptive innovation in creating more food-themed products that evoke nostalgia and childhood memories.
- **Cheerful and Quirky Merchandise:** Opportunity for disruptive innovation in designing cheerful and quirky merchandise that brings joy and uniqueness to everyday products.
- **Food-inspired Party Favors:** Opportunity for disruptive innovation in creating food-inspired party favors that add an element of fun and delight to celebrations.

### Industries Being Reshaped

- **Cereal Brands:** Opportunity for disruptive innovation for cereal brands to collaborate with accessory labels and create unique merchandise that appeals to nostalgic consumers.
- **Accessory Labels:** Opportunity for disruptive innovation for accessory labels to collaborate with food brands and create playful and nostalgic merchandise that stands out in the market.
- **Party Supplies:** Opportunity for disruptive innovation in the party supplies industry to incorporate food-inspired themes and create memorable and entertaining party favors.

## Related on Trend Hunter

- [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md)
- [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md)
- [Cereal-Inspired Accessories](https://www.trendhunter.com/trends/cereal-inspired-accessories.md)
- [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md)
- [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md)
- [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md)
- [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md)
- [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md)
- [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md)
