# Flexible On-Demand Food Apps foodora Has Launched a Pick-Up Service to Better Serve Canadians By Rebecca Byers | Published 2017-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foodora-canada References: [marketwired](http://www.marketwired.com/press-release/foodora-launches-pick-up-service-to-bring-more-flexibility-to-canadian-foodies-2192238.htm) & [foodora](https://www.foodora.ca/) foodora Canada recently announced the launch of a new [on-demand food pickup service](https://www.trendhunter.com/trends/amazon-rush) in order to complement their delivery service and offering a new form of convenience to Canadians in Montreal, Toronto and Vancouver. The new pick-up service will allow customers the option to pick-up their orders at the selected restaurant. The new option provides further flexibility, while essentially becoming a pre-order app as well as on-demand delivery. The expansion of the new service falls in line with foodora's mission to bring better food into the lives of individuals through simple means. Accessible via browser and mobile, the foodora Canada platform features a number of popular restaurants in the current three cities served. Highlights include Toronto's [Flock](https://www.foodora.ca/chain/cz5tg/flock), Montreal's Le Poké Bar, and Vancouver's [Ramen Koika](https://www.foodora.ca/restaurant/s7cd/ramen-koika). foodora entered the Canadian market in 2015, and soon after acquired local delivery app Hurrier. Shortly after, a rebrand united the two and reintroduced as 'foodora,' and since then the platform has launched in both Montreal and Vancouver. foodora is owned by Berlin-based [Delivery Hero](https://www.trendhunter.com/trends/burq-lastmile-delivery), who acquired it from Munich-based [Rocket Internet](https://www.trendhunter.com/trends/subscription-tracking-app) in late 2015. foodora is currently active in over 6,500 restaurants across 10 countries. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **On-demand Food Pickup:** Disruptive innovation opportunity: Develop a platform that focuses solely on on-demand food pickup services, providing more convenience and flexibility to customers. - **Pre-order Apps:** Disruptive innovation opportunity: Create an app that allows customers to pre-order food from their favorite restaurants, streamlining the ordering process and reducing wait times. - **Expansion of Food Delivery Services:** Disruptive innovation opportunity: Expand and improve food delivery services by partnering with more restaurants, optimizing delivery routes, and enhancing customer experience. ### Who This Affects Most - **Food Delivery:** Disruptive innovation opportunity: Utilize technology and logistics to revolutionize the food delivery industry, improving efficiency, speed, and customer satisfaction. - **Restaurant Technology:** Disruptive innovation opportunity: Develop innovative technology solutions for restaurants, such as order management systems, to streamline operations and enhance customer experience. - **Mobile Apps:** Disruptive innovation opportunity: Create mobile apps that focus on enhancing the food ordering experience, offering features like customization, loyalty programs, and real-time order tracking. ## Related on Trend Hunter - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md) - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Grab-and-Go Hot Food Services](https://www.trendhunter.com/trends/onvo-food-on-the-fly.md) - [Efficient QSR Ordering Services](https://www.trendhunter.com/trends/fast-ordering-services.md) - [Delivery-Only Restaurant Apps](https://www.trendhunter.com/trends/deliveryonly-restaurant-app.md) - [Toronto Italian Food Delivery Services](https://www.trendhunter.com/trends/porta.md) - [Chef-Led Meal Subscriptions](https://www.trendhunter.com/trends/cookunity.md) - [Premium Virtual Restaurants](https://www.trendhunter.com/trends/kitchen-hub1.md) - [Partnered Food Delivery Systems](https://www.trendhunter.com/trends/self-delivery.md)