# Secret Celebratory Burgers A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver By Rebecca Byers | Published 2017-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foodora-burgers-priest-popup References: [foodora](https://www.foodora.ca/) & [foodora](https://www.foodora.ca/restaurant/b3ba/burgerspriest-priest-adelaide) The [foodora Burger's Priest](https://www.foodora.ca/restaurant/b3ba/burgerspriest-priest-adelaide) pop-up was a clever way for the global food delivery service to pay tribute to Canada's milestone 150th birthday and #BurgerMonth in the three Canadian cities in which it operates: Toronto, [Montreal](https://www.foodora.ca/city/montreal) and [Vancouver](https://www.foodora.ca/city/vancouver). With each city getting their own limited edition version of the burger to be offered through the platform for two weeks coming up, the Toronto pop-up allowed for individuals to learn more about the foodora experience in a hands-on way. Set up close to the Burger's Priest Queen Street West and Spadina location, a brightly branded foodora Canada window invited passersby to take a guess at a secret password in order to receive a free special edition [Canadian Maple Bacon Cheeseburger](https://www.trendhunter.com/trends/cardinal-meats), which will be exclusively available for order through foodora in Toronto between May 12th and 31st. Notably, there is also a limited-edition 'We the Priest' cap available exclusively through foodora. Thecreative concept for the foodora Burger's Priest was developed by the foodora Canada team with PR handled by Toronto's [Eighty-Eight Agency](http://eightyeightagency.com/), who recently changed their name from 88Creative. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Pop-up Experiences:** The foodora Burger's Priest pop-up demonstrates the trend of interactive and immersive brand experiences. - **Limited Edition Offerings:** The exclusive Canadian Maple Bacon Cheeseburger and 'We the Priest' cap highlight the trend of limited edition products to create buzz and drive sales. - **Collaborative Campaigns:** The partnership between foodora and Burger's Priest, with PR handled by Eighty-Eight Agency, showcases the trend of collaboration between brands for innovative marketing campaigns. ### Who This Affects Most - **Food Delivery Services:** Food delivery services like foodora are disrupting the traditional restaurant industry by offering unique experiences and limited edition offerings. - **Fast Food:** Fast food chains, like Burger's Priest, can leverage pop-up events and limited edition items to attract new customers and create excitement around their brand. - **Marketing and PR Agencies:** PR agencies, such as Eighty-Eight Agency, have an opportunity to work with brands to create innovative and engaging campaigns that generate positive publicity. ## Related on Trend Hunter - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Pop-Up Takeout Joints](https://www.trendhunter.com/trends/popup-takeout-joints.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [Chef-Created QSR Burgers](https://www.trendhunter.com/trends/bestburgerever-burger.md) - [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md) - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Olympic-Themed French Fry Pop-Ups](https://www.trendhunter.com/trends/team-canada-popup.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md)