# Food-Inspired Candle Collections The Campbell's® Releases Its Report Alongside Cheeky Candles By Kalin Ned | Published 2024-10-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/foodinspired-candle References: [prnewswire](https://www.prnewswire.com/news-releases/campbells-third-annual-state-of-the-sides-report-celebrating-the-shared-love-of-side-dishes-across-america-302288125.html)  The Campbell's® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection. Launched as part of the brand's Sides Season™, the report delves into popular side dish trends and preferences among Americans, especially during the holiday season. Survey findings indicate that over half of Americans prefer a plate filled with side dishes over the main course, with a strong trend toward creamy, cheesy flavors like mac and cheese. The limited-edition food-inspired candle collection, on the other hand, was launched in collaboration with [CAMP](https://www.trendhunter.com/trends/soup-scented-candles). These candles bring the aromas of favorite sides — such as [green bean casserole](https://www.trendhunter.com/trends/bucket-of-chicken-candle) and jalapeño cheddar mac & cheese — into the home. Each scent aims to evoke fond holiday memories and family traditions. Image Credit: Campbell's® ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 95% | Activity: 96% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Food-scented Home Products:** Consumers are increasingly drawn to home products that replicate the nostalgic scents of their favorite meals, blending home decor with culinary experiences. - **Side Dish Popularity:** Side dishes are gaining prominence over main courses in American dining preferences, emphasizing the importance of versatile, flavorful accompaniments. - **Holiday-themed Aromatics:** Holiday seasons are driving demand for thematic candles and scents that evoke specific, cherished memories, enhancing festive atmospheres at home. ### Sectors Adopting This - **Home Fragrance:** The intersection of food-inspired scents with traditional home fragrance products introduces new sensory experiences for consumers. - **Food and Beverage:** Exploring new dimensions of consumer engagement, food brands are venturing into non-edible product lines that resonate with their core offerings. - **Seasonal Products:** Seasonal trends heavily influence consumer purchasing behavior, spotlighting the potential for limited-edition holiday-themed releases. ## Related on Trend Hunter - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Fall-Inspired Candle Releases](https://www.trendhunter.com/trends/candier-fall-collection.md) - [Fast Food-Inspired Candles](https://www.trendhunter.com/trends/shake-shack-apotheke.md) - [Cereal-Inspired Candles](https://www.trendhunter.com/trends/general-mills-x-homesick.md) - [Baked Goods-Inspired Candles](https://www.trendhunter.com/trends/goose-creek-x-pillsbury.md) - [Pasta Preparation Scented Candles](https://www.trendhunter.com/trends/pasta-water-candle.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Beverage-Themed Candle Collections](https://www.trendhunter.com/trends/cheeky-candle.md) - [Brunch Cocktail-Inspired Candles](https://www.trendhunter.com/trends/brunch-gossip.md)