# Food-Donating Selfie Campaigns The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce By Ady Floyd | Published 2015-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fooddonation References: [medicaldaily](http://www.medicaldaily.com/do-good-feel-good-naked-juice-starts-campaign-donate-fruits-and-vegetables-people-348606) & [photos.prnewswire](http://photos.prnewswire.com/medias/switch.do?prefix=/appnb&page=/getStoryRemapDetails.do&prnid=20150817/259120&action=details) Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include the campaign hashtag. When users post the images, Naked Juice will donate 10 pounds of fresh produce to Wholesome Wave -- a charitable organization that helps to feed those in need. The ultimate goal for this campaign is to raise [healthy nutrition awareness](https://www.trendhunter.com/trends/student-nutrition) by encouraging people to incorporate a playful piece of fruit or a vegetable into a selfies they are already planning to take. In addition to encouraging healthy eating habits through social media feeds, Naked Juice is committed to donating up to 500,000 pounds of [fresh fruit and vegetables](https://www.trendhunter.com/trends/fresh-start-challenge) to those who are less fortunate. This food-donating social media campaign tackles two important issues -- poverty and a growing obesity epidemic among children and adults -- by using one of the most influential tools in today's society -- the internet. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Social Media Selfie Campaigns:** The rise of social media selfie campaigns presents opportunities for brands to engage with consumers and support charitable causes simultaneously. - **Healthy Eating Promotion:** Promoting healthy eating through social media challenges can encourage individuals to make nutritious choices while also raising awareness about food insecurity. - **Digital Philanthropy:** Leveraging the power of the internet and social media platforms for philanthropic purposes allows companies to make a positive impact on society while involving consumers in the process. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can adopt similar food-donating selfie campaigns to not only promote their products but also support charitable organizations tackling food insecurity. - **Digital Marketing:** Digital marketing agencies and professionals can help brands create and execute effective social media selfie campaigns that drive engagement, raise awareness, and encourage positive change in society. - **Nonprofit and Charitable Organizations:** Nonprofit organizations can explore collaborations with brands and leverage social media selfie campaigns to amplify their message, widen their reach, and increase donations and support for their cause. ## Related on Trend Hunter - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Health-Forward Charity Initiatives](https://www.trendhunter.com/trends/innocent-drinks-and-coop.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Social Good Produce Campaigns](https://www.trendhunter.com/trends/peak-harvest-produce.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md)