# Fresh Perspective Posts The Social Business Visit to the FoodCycle Cambridge Hub By Tiana Reid | Published 2011-06-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/foodcycle-cambridge-hub References: [flickr](http://www.flickr.com/photos/goodfornothingflickrs/) & [blog.foodcycle.org.uk](http://blog.foodcycle.org.uk/2011/06/02/) A few weeks ago, SocialBusiness.org participated in the stimulating Good for Nothing weekend in London, England and part of our task was to visit the FoodCycle Cambridge Hub. As an Editor and Community Manager here at Social Business, I used my skills for FoodCycle, a London-based non-profit organization that diverts edible food waste to create nutritional meals using free kitchen space and young volunteers. I lent some of my wordy skills to do some copywriting for a new campaign and create a press release to go alongside the animation and documentary that we created. We had a load of other talented individuals that contributed not simply their know-how, but their undying fervor -- I learnt from *them* on this front. While the Good for Nothing event was two days long, eight of us from the FoodCycle team spent a big chunk of our Saturday at the FoodCycle Cambridge Hub getting a feel for the weekly community meal that takes place at the Centre at St. Paul's. SocialBusiness.org blogged about the experience on the FoodCycle site, a post that illuminates how fresh perspectives are important to any business, enterprise, organization and person. [Click here to read the blog post on the Social Business experience at the FoodCycle Cambridge Hub.](http://blog.foodcycle.org.uk/2011/06/02/fresh-perspectives-good-for-nothing's-trip-to-the-cambridge-hub) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Fresh Perspectives:** Embracing fresh perspectives can bring new ideas and innovation to businesses and organizations. - **Food Waste Reduction:** Finding creative solutions to divert edible food waste can lead to sustainable business opportunities. - **Community Engagement:** Engaging the community in meaningful initiatives can create positive social impact and strengthen businesses. ### Who This Affects Most - **Non-profit:** Non-profit organizations can explore innovative ways to reduce food waste and address social issues. - **Hospitality / Foodservice:** Foodservice industry can implement strategies to minimize food waste and promote sustainable practices. - **Social Entrepreneurship:** Social entrepreneurs can develop solutions that involve community engagement to tackle societal challenges, such as food waste. ## Related on Trend Hunter - [Student-Focused Foodie Tours](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl.md) - [Shared Cooking Platforms](https://www.trendhunter.com/trends/shared-cooking.md) - [Expensable Pub Lunches](https://www.trendhunter.com/trends/pub-lunch.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Adaptive Community Hubs](https://www.trendhunter.com/trends/spaced-agency.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Community-Oriented Cookbook Stores](https://www.trendhunter.com/trends/foodies-cookbook-shop.md) - [Repurposed Community Hubs](https://www.trendhunter.com/trends/mooie-buurt.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md)