# Food-Inspired Wrapping Paper WMF Uses Food Wrapping Paper to Present Its Knives as Standouts By Laura McQuarrie | Published 2016-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-wrapping-paper References: [adeevee](http://www.adeevee.com/2016/07/wmf-gift-wrapping-paper-direct-marketing-design/) & [wmf](http://www.wmf.com/) In order to help its knives stand out against the rest in a department store, WMF developed a series of themed [food wrapping paper designs](https://www.trendhunter.com/trends/cinnabon-6) to show off a few of the items its tools can slice through with ease. The two-sided gift wrapping paper designs were styled to capture the inner and outer textures of cantaloupes and [fish skins](https://www.trendhunter.com/trends/summertime-art-box), so that when they are ripped open, they reveal a few of the food items that WMF knives can handle with precision. Since wrapping paper has seasonal as well as year-round appeal for special occasions, [branded gift wrap](https://www.trendhunter.com/trends/clash-royale) has become a popular way for companies to include themselves in jovial celebrations and memory-making, all the while promoting their offerings. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Themed Wrapping Paper:** Opportunity for companies to create unique and memorable branded gift wrap designs to enhance their product offerings. - **Food-inspired Packaging:** Innovative packaging designs that mimic food textures and reveal the capabilities of the product inside when opened. - **Seasonal Branded Gift Wrap:** Creating wrapping paper designs that align with different seasons and special occasions to promote products and enhance customer experience. ### Sectors Adopting This - **Kitchenware:** Opportunity for kitchenware companies to showcase the capabilities of their tools through food-inspired wrapping paper designs. - **Gift and Stationery:** Incorporating branded gift wrap into the gift and stationery industry as a way to increase product visibility and enhance customer experience. - **Retail and Department Stores:** Using themed wrapping paper designs to attract and engage customers, and promote product offerings within retail and department store settings. ## Related on Trend Hunter - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Embossed Aluminum Foils](https://www.trendhunter.com/trends/fun-foil.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Colored Packaging Papers](https://www.trendhunter.com/trends/meat-saver-paper.md)