# Reusable Beeswax Food Wraps Abeego's Products Ensure That Food Remains Fresh By Mishal Omar | Published 2016-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-wrap References: [cariboucreative](http://www.cariboucreative.ca/abeego/) & [abeego](https://abeego.com/) Abeego's food wraps ensure that perishable items are able to stay fresh for longer in an eco-friendly way. The brand has now reinvigorated its identity for a product that appears more contemporary. The wraps function as a natural alternative to products like saran wraps and foil – as they can be washed and reused unlike the other alternatives. The wraps are made from beeswax and range in size from small and medium to large and "giant." Abeego's [new branding](https://www.trendhunter.com/trends/north-coast-organic) was designed by '[Caribou Creative](https://www.trendhunter.com/trends/dream-date-a-sip-at-love)' and uses simple designs and illustrations to appear as more contemporary. The food wraps can cover dishes or act as packaging for the perishable items – ensuring they stay fresh for longer. These [eco-friendly products](https://www.trendhunter.com/trends/selfpacking-cheese) are a less wasteful alternative to other food wraps on the market. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Food Packaging:** The rise of eco-friendly food packaging presents an opportunity for innovative alternatives such as reusable beeswax food wraps. - **Natural and Sustainable Products:** Consumers are increasingly seeking natural and sustainable products like Abeego's beeswax food wraps, creating a demand for similar offerings in different industries. - **Contemporary and Minimalist Design:** The trend towards contemporary and minimalist design in packaging provides an opportunity for brands to differentiate themselves, as demonstrated by Abeego's new branding. ### Sectors Adopting This - **Food Packaging:** The food packaging industry can explore innovative and eco-friendly alternatives, such as incorporating reusable beeswax food wraps into their product offerings. - **Sustainable Home Goods:** Within the sustainable home goods industry, there is room for disruptive innovation by introducing new products like eco-friendly food wraps made from beeswax. - **Graphic Design and Branding:** The graphic design and branding industry can find opportunities in creating contemporary and minimalist designs for sustainable products, similar to what Caribou Creative did for Abeego's food wraps. ## Related on Trend Hunter - [Reusable Produce Seals](https://www.trendhunter.com/trends/food-huggers-1.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Plant-Based Cooking Films](https://www.trendhunter.com/trends/banana-pack.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md)