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# Luxury Hotel Wine Festivals
W Marriott Will Host a Food & Wine Festival at Its Venice Resort

By Katherine Pendrill | Published 2017-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/food-wine-festival
References: [markets.businessinsider](http://markets.businessinsider.com/news/stocks/JW-Marriott-Hotels-Resorts-and-FOOD-WINE-Announce-Inaugural-Venice-Food-Wine-Festival-1004908209) & [jwvenicefoodandwine](http://www.jwvenicefoodandwine.com/)

In an effort to indulge traveler's love of good food and good drinks, the hospitality chain [JW Marriott Hotels & Resorts](https://www.trendhunter.com/trends/jw-marriott-hotel-tokyo) is hosting the inaugural Venice Food & Wine Festival from May 3-6, 2018.

The Venice Food & Wine Festival is a sophisticated event that aims to showcase "the [finest Italian cuisine, wine and spirits](https://www.trendhunter.com/trends/luxe-culinary-experience), and Veneto tradition." In addition to sipping on fine wines, guests will also be able to immerse themselves in live cooking demonstrations, tasting sessions, and interactive classes led by internationally-celebrated chefs and wine and spirits experts. All of this will take place at the JW Marriott Venice Resort & Spa, which is a luxurious venue located on a private Italian island.

With a growing number of older and well-off travelers looking to indulge their love of the finer things in life, JW Marriott's new Food & Wine Festival brings these experiences directly to guests.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 39% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Luxury Hotel Wine Festivals:** JW Marriott's Food & Wine Festival brings the luxury hotel wine festival trend to guests.

### Industries Being Reshaped

- **Hospitality:** The hospitality industry can capitalize on the trend of luxury hotel wine festivals to attract older and well-off travelers.

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