# Discounted Food Waste Apps This App Lets Shoppers Get Discounts On Products Nearing Expiry By Rahul Kalvapalle | Published 2021-11-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/food-waste-apps References: [supermarketnews](https://www.supermarketnews.com/sustainability/giant-food-tests-flashfood-food-waste-reduction-app) & [flashfood](https://www.flashfood.com/en/partner/giant)  [Giant Food](https://www.trendhunter.com/trends/giant-food-and-divert) has tapped into the food waste app 'Flashfood' to make it possible for shoppers to go about purchasing products that are nearing their expiry date at a discount, allowing them to secure great deals for themselves whilst also enabling the supermarket to play a role in reducing food waste. The 'Flashfood' food waste app allows customers to easily access discounts and special offers on products ranging from meat and seafood to produce, bakery items and dairy. What's more, the app doesn't merely act as a special offers brochure, but actually allows customers to make purchases directly on their phones and pick up their order the same day. Currently being rolled out as part of a pilot program at two Giant Food locations in Maryland and one in Virginia, this app is a fine example of how supermarkets and their customers can both play a role in reducing food waste. Image Credit: Flashfood ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Discounted Food Waste Apps:** Mobile apps that offer cheaper prices on food items nearing expiration date. - **Direct Mobile Purchasing:** Apps that allow customers to buy groceries and pick up their orders at a nearby location. - **Reduce Food Waste Movement:** Initiatives that aim to reduce food waste and promote sustainable consumption practices. ### Industries Being Reshaped - **Supermarkets:** Supermarkets can make use of discounted food waste apps to offer special deals to customers and reduce food waste. - **Mobile App Development:** Developers can create mobile apps that facilitate direct purchasing and reduce food waste. - **Sustainability:** Companies and organizations promoting sustainability can leverage the reduce food waste movement to create innovative initiatives. ## Related on Trend Hunter - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md) - [Retail Food Expiry Tools](https://www.trendhunter.com/trends/gander.md) - [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md) - [Waste Diversion Grocer Initiatives](https://www.trendhunter.com/trends/giant-food-and-divert.md) - [Food Waste Reduction Tools](https://www.trendhunter.com/trends/expiremate.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [Food Management Tools](https://www.trendhunter.com/trends/food-wise-pal.md) - [Food Management Apps](https://www.trendhunter.com/trends/kiff.md) - [Waste-Minimizing Food Apps](https://www.trendhunter.com/trends/oh-a-potato.md)